Socialbakers Adds Mobile App, Instagram and LinkedIn to its Social Analytics Suite

NEW YORK, November 21, 2013 /PRNewswire/ --

Today, at its ENGAGE 2013 conference in New York City, Socialbakers, the world´s leading social media analytics company, announced new features for its market leading Social Analytics suite, including the Socialbakers mobile analytics app and support for Instagram and LinkedIn.

The company announced a new mobile application which provides an executive dashboard of key metrics for monitored Facebook profiles including top performing content, fans and followers, engagement rates and competitor analysis.

"I am excited to announce strong expansion of our analytic suite today. Extending the scope of social media data provided to our clients is our number one priority," says Jan Rezab, CEO and Co-founder of Socialbakers. "We also want to enable our users to check high-level data on the go by bringing the executive reports app to mobile users."

The addition of Instagram and LinkedIn broadens its suite to help social marketers measure the effectiveness of their campaigns across a wide range of social channels.

On LinkedIn, Socialbakers offers competitive analysis of company LinkedIn pages performance across several indicators including follower growth, post types, interactions and engagement rate. Both new platforms come in a fully editable downloadable PPTX report, giving the users powerful visualisations of data whenever needed and also a new option to show the data offline.

Lukas Maixner, Co-Founder of Socialbakers commented "Instagram is a very visual space where people like to engage with brands. With this we are enabling marketers with the analytic data they need to understand which content resonates best with their communities and how they can benchmark themselves against competitors," he added, "Now we provide insight of both followers and following, interactions, engagement rate and also top interacting profiles, similar to Facebook's key influencers."

Footnote:  The mobile app is currently available for Socialbakers´clients on iOS devices, an android version will follow shortly.

Engage NYC 2013, the sold-out Social media marketing conference, takes place today in New York.  Follow the conference live online at http://www.engage2013.co  and the conversation at #Engage2013.

For more information please contact [email protected], Dusan Benza, [email protected], +420-724-386-546

SOURCE Socialbakers

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