Social Media Strategy Covered in Third Installment of the Saepio Distributed Marketing Leadership Series

KANSAS CITY, Mo., July 23 /PRNewswire/ -- Marketers are increasingly turning to social media as an effective channel to market to their target audiences.  According to Econsultancy, more than 700,000 local businesses currently have active Facebook accounts, and at the same time, more than 70 percent of the 130 million plus bloggers are organically talking about brands on their blogs. Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, has announced the availability of the third installment of its Distributed Marketing Leadership Series, "Social Media Strategies for Distributed Marketing Organizations," to educate distributed marketers on how they can benefit from this emerging channel.

The arrival of social media has changed the way distributed marketers do business. The challenge of controlling brand messaging and maintaining brand integrity in the local market has become infinitely larger due to the increase of stakeholders controlling the brand's story. A distributed marketing organization should be proactively involved in all of its social marketing touch points. While this involves proactively listening to the organization's social community, it requires highly organized speaking, as well.  Additionally, distributed marketers have the added need to ensure that corporate and local marketers are each aware of how they should be participating.

Saepio's Social Media guide addresses these unique challenges through the following topics including:

• What is social marketing?
• What role does social marketing play for different types of distributed marketers?
• How to use technology efficiently to make social media work for you
• The five steps needed to create an effective social media program
• How to make social media work for you

"Many organizations feel that they should be participating in social media just because it's a key buzz word," said Stephen Tucker, vice president of Saepio. "If there is no effective strategy in place, the initiative is just a waste of time and resources.  This booklet will help distributed marketers decide whether a social media approach will work for them, and then outline how to make it an effective key pillar of their marketing program aligned closely with their business goals."

The free guide can be found at: http://info.saepio.com/distributed-marketing-leadership-series/resources/social-media-strategies/. To learn more, Jeff Nordstedt, Director of Planned Television Arts Interactive, will be presenting a webinar on August 3 from 12:00 – 1:00 pm CT. To attend this free event, please register here: https://www1.gotomeeting.com/register/393602528.

About Saepio

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings.  The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

SOURCE Saepio

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