Social Media Publishing From the Newsroom

LONDON, October 19, 2012 /PRNewswire/ --

Leading Arab Magazines Make it Easy With Publish Live

A number of Arab magazines, such as Sayidaty, the leading women magazine in the Arab World, part of the Saudi Research and Publishing Group (SRMG), have completed an ambitious Newsroom transformation program using Publish live from KnowledgeView, with publishing to paper, Web, iPad, mobile, and social media.

One challenge was to integrate the social media publishing with publishing to other platforms as a seamless operation from the Newsroom.

Ease of multi-publishing

The magazine's editorial teams worked closely with KnowledgeView's consultants to improve the 'Publish live Newsroom' user experience and make it social media friendly like never before. Since the implementation of the new features to the multi-publishing operation, they are now able to effectively reach their audience on all the digital platforms and social media from its Newsroom. The same article with its pictures or videos can be published to different platforms on the go with great ease from the same article window. This includes publishing iPad and mobile Apps to social networks or YouTube.

Linking Social Media publishing to Web and mobile

Taking into account that one of the main purposes of social media posts is to increase website or Web-mobile visits, KnowledgeView was asked to make each item published to the website available in a shortened URL that can be seamlessly posted on the magazine's twitter account or Facebook page, thus not only considerably easing the publishing process but making one platform publishing supports the other.

"The synergy between KnowledgeView's consulting team and our clients' social media experts helped create an environment where social media is optimized and integrated seamlessly at the heart of their newsroom operation. We perceive social media as main platforms for magazines to maximize reach and revenues. Deploying special features with limited number of clicks to connect the newsroom to the social media platforms will give them a quick and efficient access to those gateways."Ali Al Assam, CEO, KnowledgeView Ltd.

About KnowledgeView

KnowledgeView Ltd is a UK-based company with headquarters in London and MENA regional office in Beirut. The company was founded in 1995 to develop cross-media publishing, news management and editorial sharing systems.

KnowledgeView is specialized in developing iPad, iPhone, Android phone and Android tablet Apps as well as Web-mobile apps for specific industries including: newspapers, news websites, specialized magazines, news agencies, organizations, and real estate project developers.

Publish live suite of products and services enables publishers to extend their reach and increase revenues, through easy multi-publishing to paper, Web, mobile iPhone and iPad as well as the Android platform and social networks.

KnowledgeView's RAPID Browser, the heart of 'Publish live Newsroom', is a powerful news management and editorial sharing system for automating acquisition and classification.It has set the standard for the next generation of news management systems, with its ability to gather content from a wide variety of sources such as news agencies, correspondents' reports, RSS and Web harvested feeds, and the power it puts in the hands of users to define their own ways of filtering and acting on items that match their interests. RAPID Browser integrates well with several third party software, including but not limited to Adobe products such as InDesign, InCopy and Bridge and supports multi publishing on social media, websites, sms and app platforms.

RAPID Archive, integrated with RAPID Browser, provides strategic rich-media archiving for publishers who want to syndicate or share editorial content.

Major clients include Geopolitical Information Service (Lichtenstein), Saudi Research & Marketing Group (KSA), Qatar News Agency (Qatar), Dewan Architects & Engineers (UAE), the Australian Associated Press, Dow Jones Newswire, as well as over 50 media companies in the Middle East, providing consultancy as well as technology.

For more information please contact:
Marketing:
M: +961-3719131
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Contact details: Ms. Diala Al Sharief, Mobile: +961-3719131, Email: [email protected]

SOURCE KnowledgeView Ltd