"Social Media" Apps Considered "Most Popular" By U.S. Hispanics According To Latinum Network, The First Multicultural Network To Be Named An ANA "Knowledge Partner"

BETHESDA, Md., May 19, 2014 /PRNewswire/ -- Social media apps like Facebook and WhatsApp are shown to be the most popular among Hispanics, according to a study released today by The Latinum Network to members of the Association of National Advertisers (ANA).  Further, says the Latinum research, 58 percent of Hispanics indicate that social apps are one of the three types they use most often, second only to gaming and messaging.

Other insights from the study include:

• 53 percent of Hispanics locate apps through the app store; 47 percent find them through word-of-mouth or social media
  • Acculturated Hispanics are more likely to find apps through the store while bicultural or unacculturated Hispanics rely more on personal recommendations.
• 75 percent of Hispanics are likely to recommend an app to friends and family; of those, men are more likely to recommend apps to coworkers
• U.S. Hispanics' favorite app is Facebook by a wide margin; other popular choices include Twitter and Instagram
• Facebook is by far the most recommended app by Hispanics – 44% of unacculturated and 29 percent of bicultural Hispanics have recommended it within the past year; only 16 percent of acculturated Hispanics have recommended the Facebook
• WhatsApp continues to be a popular choice for biculturals (16 percent) and unacculturated (12 percent) but less so for acculturated Hispanics (3 percent)

"Latinum's study looks at the preferences of different subsets of Hispanics in regard to mobile apps," said The Latinum Network's co-founder and managing director, David Wellisch. "In order to succeed, brands need to speak to the Hispanic consumer in a way that distinguishes the various segments of the community, from gender to segmentation level and more.  We are proud to showcase this study with the ANA and we are confident that our data will help ANA members obtain a deeper understanding of the Hispanic market."

As a "Knowledge Partner" of the ANA, Latinum Network will house this research in the members-only section of the ANA website, giving members of the Association access to some of the industry's most coveted multicultural insights. Latinum Network is already a supplier of insights to some of the nation's most well-known brands including Clorox, McCormick, and Kraft, among many others.

For this study, the data was compiled through a representative sample of 1,042 members of Voz Latinum, a bilingual online community consisting of more than 5,000 Hispanic Americans. The poll was taken between December 6^th and December 11^th, 2013.

About Latinum Network:
Founded in 2009, Latinum Network is the premier member-based advisory company dedicated to helping brands succeed in the multicultural economy. The Company's mission is to enhance members' ability to drive growth and measurable ROI from multicultural audiences via actionable insights, business analytics, proven strategies and consumer access. Latinum currently supports nearly 100 member brands. Proprietary solutions include VozLatinum, a bilingual online community used to support both network-wide and custom client research; Veo, a consumer mobile platform that allows direct, two-way engagement between brands and consumers; and Latinum's Digital Platform that provides clients with proprietary syndicated research, actionable category-level insights, online tools and best practices.

Press Contact:
Sandra Correa
Sparkpr for Veo/Latinum Network
646-291-6080
[email protected]

SOURCE Latinum Network