Soap & Glory Announces #MoreThanLips Campaign
SOAP & GLORY'S #MORETHANLIPS CAMPAIGN IS DRAWING ATTENTION TO WOMEN'S LIPS, SO EVERYONE CAN HEAR THEIR STORIES
NEW YORK, Feb. 22, 2018 /PRNewswire/ -- Button your lip! Don't give me any lip! Sound familiar? Phrases like these are meant to stop those with a voice from speaking out, and we think it is a-pout-time this changed!
Today Soap & Glory launches their More Than Lips campaign – to remind women everywhere that whatever their shade of gloss, they can, and should, always share their voice LIKE A BOSS. Soap & Glory was inspired to create a safe space for brave women everywhere who are finding the courage to share their stories, say what is on their minds and proudly showcase their own unique beauty.
Starting today, Soap & Glory invites every Soaper star to be a part of the More Than Lips campaign and speak up, share their experiences, and—most importantly—be heard. To kick it off, Soap & Glory will be debuting a two-minute long video on their campaign microsite, YouTube channel, and Instagram account (@soapandgloryusa), featuring the "pout-standing" lips—and powerful voices—of a diverse group of women.
Soap & Glory encourages everyone to join the conversation by sharing this video on their social media channels using the hashtag, #MoreThanLips.
About More Than Lips
More Than Lips turns the tables on society's outdated biases that judge women purely on their appearance. Soap & Glory is flipping this narrative on its head by encouraging women to play up their pouts, using their favorite Soap & Glory lip color, while they share their honest, uncensored thoughts and feelings about what it means to be a woman today.
Soap & Glory's More Than Lips campaign began at the Women's March in Los Angeles on January 20th, 2018. Women participating in the March were invited to speak their minds in a private booth so they felt comfortable to share honestly in a safe space. From those recorded stories, the More Than Lips video was created. By highlighting women's lips, their message is impactful yet feminine. Some chose to share what makes them feel powerful, while others shared raw emotions about what it's like to be a woman today.
In addition to the March attendees, the video also features Soaper star influencers Nabela Noor (@nabela), Jessie Paege (@jessiepaege), Cammie Scott (@cammiescott), and Color Me Courtney (@colormecourtney), all of whom will be sharing the video on their social media channels on February 22nd.
Our commitment
Soap & Glory supports She Should Run, a national organization that is working to increase the number of women running for elected office to 250,000 by 2030.
Now, you can help us support the cause: For every Instagram post for the duration of the campaign using the hashtag #MoreThanLips, Soap & Glory will donate $5 to She Should Run (up to $20,000).
About Soap & Glory
Soap & Glory has been supporting the Clean of England since 2006, when we decided to formulate fun, world-class quality beauty products that would give every girl THE BEST BANG FOR HER BEAUTY BUDGET. We suggest using Soap & Glory with equal parts happiness and abandon, because we believe WHILE BEAUTY ABSOLUTELY MATTERS, IT DOESN'T MATTER ABSOLUTELY.
You can find Soap & Glory beauty-stuffs exclusively at Walgreens, Target and Ulta.
Related Links
http://bit.ly/MoreThanLips
https://www.soapandglory.com/us/
https://www.instagram.com/soapandgloryusa/
https://www.youtube.com/user/OfficialSoapandGlory/
SOURCE Soap & Glory
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