Snyder's of Hanover Celebrates Tradition with Limited Edition Oktoberfest Pretzels

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Oct 13, 2014, 12:30 ET

HANOVER, Pa., Oct. 13, 2014 /PRNewswire-USNewswire/ -- While millions of people from around the world traveled to the iconic Oktoberfest in Munich, Germany this year, Snyder's of Hanover is giving consumers a way to experience the annual beer festival from the comfort of their own homes with the introduction of new Limited Edition Oktoberfest pretzels. These pretzels are tapping into the history of Oktoberfest, crafted in the old-world style of the traditional Bavarian pretzel.

Snyder's of Hanover Celebrates Tradition with Limited Edition Oktoberfest Pretzels (PRNewsFoto/Snyder's of Hanover)

Each pretzel is individually twisted and given extra time to rise before baking, creating a unique texture that is crispy on the outside and airy on the inside. Dark in color, these robust pretzels are artfully crafted and perfect for any fall occasion.

Oktoberfest pretzels are a perfect complement to your favorite selection of fall seasonal beers, like pumpkin-flavored varieties, dark ales, Marzen-style brews and more. Try them with a creamy beer cheese dip or spicy mustard for a satisfying taste of Bavarian tradition.

"Our history is steeped in old-world tradition, and bringing the unique flavor of Oktoberfest to life just makes sense," said Faith Atwood, Marketing Manager for Snyder's of Hanover. "We invite pretzel-lovers everywhere to enjoy our newest seasonal offering and immerse yourself in the spirit of Oktoberfest."

The Oktoberfest pretzels are in stores now while supplies last. Be sure to pick up a box at your local grocery store before they are gone. For more details about the new pretzel, visit Snyder's of Hanover online at www.SnydersofHanover.com. Visit the Snyder's of Hanover page on Facebook to join the conversation at www.facebook.com/SnydersofHanover.

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover pretzels. With their unique sourdough heritage, Snyder's of Hanover pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America's favorite pretzel is available in a wide variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options. For more information, visit www.snydersofhanover.com. Snyder's of Hanover can also be found on Facebook, Twitter, Instagram, YouTube and Pinterest.

About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Wisconsin. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart®, and O-Ke-Doke®, brand names along with other brand names and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. For more information, visit www.snyderslance.com. LNCE-G