Snuggle® Brand Unveils New Campaign Celebrating the Comfort of Home

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Jul 02, 2024, 10:25 ET

Snuggle^® brand, known for making the world a cozier place for over 30 years, premieres campaign to showcase new brand messaging across national TV & multiple digital and social platforms.

STAMFORD, Conn., July 2, 2024 /PRNewswire/ -- The Snuggle^® brand announces the premiere of their new campaign, launching on July 1, 2024, to mark the debut of its new brand messaging. With a new national television commercial as well as digital and social media content running across YouTube, Instagram, TikTok, and Facebook, it aims to engage Snuggle^® brand consumers in a dynamic and impactful manner, showcasing the brand's commitment to bringing the comfort of home to families everywhere.

Henkel Logo (PRNewsfoto/Henkel)

This campaign not only emphasizes how Snuggle^® products enhance comfort with its collection of liquid fabric softeners, dryer sheets and scent booster crystals, but also underscores the role of scent cues in evoking the familiar feeling of home. The digital content crafted for this campaign is designed to resonate with a broad audience through compelling storytelling and creative visuals. The content celebrates the range of products designed to appeal to all, emphasizing the joy of embracing both softness and freshness after every wash.

""We are excited to launch this new Snuggle^® campaign, centered around the powerful connection between scent, softness, and the feeling of home. This initiative celebrates the cherished familiarity of Snuggle^® product's beloved scents while highlighting the comforting touchpoints of softness that evoke a sense of home. Whether near or far, Snuggle^® products remind consumers that the feeling of home is always within reach, making every moment more comfortable." - said Allison Feldman, VP Marketing - Fabric Softener & Personal Care Brands at Henkel

The new Snuggle^® TV commercial evokes a sense of home and nostalgia, highlighting the brand's core values. Highlighting Snuggle^® Blue Sparkle^® Crystals, Blue Sparkle^® Fabric Softener, and Blue Sparkle® Dryer Sheets, the commercial showcases the products being infused in everyday home settings to authentically connect with viewers. Of course, the beloved Snuggle^® Bear also makes a heartwarming appearance.

Consumers can catch the television commercial nationally, on Connected TV and Amazon Prime TV; additional digital content will premiere on YouTube, Meta (Instagram & Facebook) and TikTok all on July 1st. For more information please visit www.snuggle.com and visit us on Instagram @snuggle_bear, Facebook @snuggle, X @snuggle, and YouTube @snuggle.

About Snuggle^®Snuggle^® fabric softener has been making the world a softer place for over 30 years, providing the ultimate in Snuggly Softness and long-lasting freshness to loads of laundry. The Snuggle^® line offers a variety of high-quality fabric conditioning products, including liquid softeners, dryer sheets, and in-wash scent boosters that make clothes snuggly soft while providing long-lasting freshness. See www.Snuggle.com for full details.

About Henkel in North America
Henkel's portfolio of well-known brands in North America includes Schwarzkopf^® hair care, Dial^® soaps, Persil^®, Purex^®, and all^® laundry detergents, Snuggle® fabric softeners as well as Loctite^®, Technomelt^® and Bonderite^® adhesives. With sales close to 6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the company's global sales. Henkel employs around 8,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com and on Twitter @Henkel_NA.