Snowsports Brands Flock to Shopatron as Sales Jump 53%

SAN LUIS OBISPO, Calif., Nov. 8, 2011 /PRNewswire/ -- Apparently projections for another La Nina-influenced winter season doesn't just mean epic snowfall, it likely means another year of record-breaking snowsports industry sales, too. In line with this, same-store online sales for Shopatron snowsports brands increased 53% on average in Q3 2011 over the same period 2010. And it's not even winter yet.

(Logo:  http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

In addition to this growth in sales, Shopatron also added 10 snowsports brands in the three-month quarter ending September 30, rounding out their industry total to 80 brands using Shopatron's retail-integrated eCommerce solution.

Overall the snowsports industry is in good health. In August, SnowSports.org reported that last season's sales reached a record $3.3 billion, split nearly evenly between apparel ($1.2 billion), equipment ($902 million) and accessories ($1.2 billion).

Snowsports is one of Shopatron's most active industries, anchored by industry mainstays like K2, Tecnica Group and Rossignol, and supported by many forward-thinking brands that join every year, including brands like Powderhorn, QuickPoles, Venture Snowboards and many others. Shopatron's eCommerce solution not only offers these brands the opportunity to seamlessly pass online sales to their valued retailers for fulfillment, but also exposure to Shopatron's network of 2,700 snowsports retailers who often opt to carry new brands once they see them in the order exchange.

"Snowsports brands value their dealers because they provide important services and advice to the customer, so naturally, Shopatron's retail-integrated eCommerce model has been well received in the industry," explains Shopatron's Founder and CEO, Ed Stevens. "And with more than half of all shoppers now researching and/or completing their purchases online, neither brands nor retailers can afford to ignore this important sales channel. We don't expect our expansion in the industry to slow down any time soon."

Snowsports brands and retailers interested in more information can register for Skiing Business' free webinar: eCommerce is an Important Sales Tool, featuring Shopatron's SPV of Marketing, Mark Grondin and Steal Network's Co-founder, Rett Clevenger. Register here.

Shopatron will be visiting with its brand and retail partners and actively recruiting new partners at the SIA Snow Show in Colorado on January 26-29, 2012. Interested parties can contact a Shopatron representative in advance to get more information and set up an appointment time during the show by calling: 866-625-5050 or sending an email to: [email protected].

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

SOURCE Shopatron

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