SNICKERS® Ice Cream Takes To Twitter To Award Fans With Free Ice Cream

HACKETTSTOWN, N.J., July 19, 2012 /PRNewswire/ -- I tweet, you tweet, we all tweet for SNICKERS® Ice Cream! Mars Chocolate North America announced today that the SNICKERS® Ice Cream brand is taking to Twitter to give Americans the opportunity to win 1,000 deliciously cool SNICKERS® Ice Cream bars with a single tweet. There's only one catch: You have to share.

This summer, SNICKERS® Ice Cream is challenging consumers to find the most creative ways they would share 1,000 SNICKERS® Ice Cream bars with friends, family, colleagues – or whomever they please. Beginning on Thursday, July 19, consumers can enter by tweeting @SnickersIceCrm with how they would share 1,000 SNICKERS® Ice Cream bars. The three respondents with the best, most creative answers – in 140 characters or less, naturally – will win 1,000 scrumptious ice cream bars to share at the summer soiree of their choosing.

"We hear from fans all the time that SNICKERS® Ice Cream Bars are almost too good to share, so we felt it was time to give Americans an extra incentive," said Craig Hall, General Manager, Mars Chocolate North America. "We've always had creative fans, and we can't wait to see the novel ways they plan to share 1,000 of these cool summer treats."

The contest will begin at Noon (ET) on Thursday, July 19, and entries will be accepted until midnight (ET) on Thursday, Aug. 9. Consumers can tweet one entry per day during the contest. SNICKERS® Ice Cream will announce the winners via Twitter at @SnickersIceCrm. For a full list of contest rules and guidelines, please visit http://twitdoc.com/18R0.

SNICKERS® Ice Cream Bar
SNICKERS® Ice Cream bars offer creamy peanut butter ice cream topped with chewy caramel, fresh roasted peanuts and a rich and delicious chocolaty shell. For more information about SNICKERS® Ice Cream, visit www.Snickers.com and follow @SnickersIceCrm on Twitter.

About Mars Chocolate North America
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and approximately 70,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food –  UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™,  WISDOM PANEL™ and SERAMIS®. 

For more information, please visit www.mars.com.   

SOURCE Mars Chocolate North America

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