SNICKERS® Announces Star-Studded Line-Up For 36-Hour Live Stream Celebrating The Brand's Live Super Bowl Commercial

Fans Treated to Appearances from Adam Driver and Betty White Live from the Ad's Set

News provided by

Jan 31, 2017, 12:49 ET

HACKETTSTOWN, N.J., Jan. 31, 2017 /PRNewswire/ -- Before broadcasting its live Super Bowl ad during the first commercial break of the third quarter this Sunday, SNICKERS® Brand is unwrapping a taste of the action with its '36-hour live stream celebrating a 30-second live Super Bowl commercial'. The broadcast begins Thursday, February 2, 2017, at 12:00 PM ET.

Over the course of 36 consecutive hours, fans will be treated to a variety of content as well as celebrity appearances streamed live from the wild-west themed set of the live Super Bowl LI ad. Fans can tune in at SNICKERSLive.com -- celebrities scheduled to appear include:

THURSDAY, FEBRUARY 2
Betty White, Hollywood legend and star of SNICKERS® Super Bowl XLIV commercial
Kandee Johnson, YouTube celebrity make-up artist
The Miz and Maryse, WWE Superstars

FRIDAY, FEBRUARY 3
Tyler Oakley, YouTube celebrity and podcaster
A.J. Green, NFL star wide-receiver
Adam Driver, star of SNICKERS® live Super Bowl LI commercial.

Fans should visit SNICKERSLIVE.com for more details.

Other programming will be announced on SNICKERSLIVE.com and SNICKERS® social pages in advance, as well as teased during the actual live stream. The live stream was concepted by BBDO New York, and is being produced in partnership with Facebook Creative Shop.

"The live stream is the cornerstone of our strategy to leverage our live Super Bowl ad and support it with more than 30 hours of original live streamed content," said Allison Miazga-Bedrick, SNICKERS® Brand Director. "We believe we'll both delight our fans and reach new consumers by partnering with a wide range of influencers and celebrities on a new platform in a unique way."

A LIVE SUPER BOWL MOMENT
Created by BBDO New York, the live commercial, set to be performed and broadcast during the third quarter of Super Bowl LI, will star Adam Driver and is part of a fully integrated 360 campaign to reinforce the brand's connection to hunger satisfaction. For more information on SNICKERS® or the brand's ad or live variety program, fans should visit SNICKERS® on Facebook or Twitter.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history, $35 billion in sales, and six diverse business segments producing some of the world's best-loved brands: PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare); M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX® (Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley); UNCLE BEN'S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food); ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA® (Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean, VA, Mars operates in 421 facilities across 78 countries, where our more than 80,000 Associates —all united by the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom –strive every day to create relationships with our stakeholders that deliver growth we are proud of.

For more information about Mars, Incorporated, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn and YouTube.

SOURCE Mars, Incorporated