SNICKERS® Aims To Satisfy Fans With Super Bowl XLIX Commercial

Brand Returns to Super Bowl Sunday with New "You're Not You When You're Hungry" TV Spot

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Dec 04, 2014, 03:28 ET

HACKETTSTOWN, N.J., Dec. 4, 2014 /PRNewswire/ -- SNICKERS® Brand is bringing its award-winning global "You're Not You When You're Hungry" campaign back to where it all started – Super Bowl Sunday.

Today, Mars Chocolate North America announced SNICKERS® is returning to the country's biggest marketing stage with an all-new commercial that will debut on Sunday, Feb. 1 during Super Bowl XLIX on NBC.

Although this is the first Super Bowl commercial for the brand since 2011, SNICKERS® is an official NFL sponsor with a rich history of advertising during America's most watched sporting event. In 2010, the brand debuted its "You're Not You When You're Hungry" campaign during a celebrated Super Bowl XLIV spot in which a hungry football player literally transforms into a slow-moving, wise-cracking Betty White due to hunger. The humorous commercial immediately scored with media and consumers, skyrocketing to the top of several fan polls. The momentum propelled the campaign across the globe, where today "You're Not You When You're Hungry" appears in more than 80 countries.

"We're thrilled to bring our 'You're Not You When You're Hungry' campaign back to the place where it became a breakout hit," said Allison Miazga-Bedrick, Director, SNICKERS® Brand. "Super Bowl XLIX offers a massive platform to kick off what we expect will be an equally enormous year for SNICKERS."

The 30-second commercial will be produced by BBDO New York, and supported by a fully integrated marketing campaign starting in January. For updates and information on the way to game day, fans should visit the official SNICKERS® Facebook page (www.facebook.com/Snickers) or official Twitter handle (@snickers).

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

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SOURCE Mars Chocolate North America