SMS Marketing Software Market to Grow by USD 7.53 Bn, Driven by Rising Adoption Of Social, Mobile, Analytical, And Cloud (SMAC) Technologies - Technavio

NEW YORK, Oct. 25, 2022 /PRNewswire/ -- The "SMS Marketing Software Market by Deployment (Cloud and On-premise) and Geography (North America, Europe, APAC, Middle East and Africa, and South America) - Forecast and Analysis 2022-2026" report has been added to Technavio's offering. With ISO 9001:2015 certification, Technavio is proudly partnering with more than 100 Fortune 500 companies for over 16 years.

The potential growth difference for the SMS marketing software market between 2021 and 2026 is USD 7.53  billion. To get the exact yearly growth variance and the Y-O-Y growth rate, Request a FREE PDF Sample Report

• Market Driver: The rising adoption of social, mobile, analytical, and cloud (SMAC) technologies is one of the key drivers supporting the SMS marketing software market's growth. A  digital setup allows organizations to collect valuable information regarding the target audience through various channels. Tracking customer activity has become easier with the increase in online purchases. The advent of social media has helped companies target the right customer baser. SMAC technologies form the basis for an ecosystem that enables a commercial enterprise to transition from e-business to digital business. The four technologies improve business operations and help companies get closer to customers with minimal overhead and maximum reach. Moreover, the increased use of smartphones has provided customers with the ability to purchase goods at their convenience. Thus, companies are designing marketing campaigns that are easily accessible on smartphones and other devices. 
• Market Challenges: Increased risks related to data security and privacy are one of the factors hampering the SMS marketing software market's growth. During the deployment of cloud-based SMS marketing software, the data is with vendors, which increases the chances of security violations. Furthermore, many enterprises are concerned about data loss and misuse by IT professionals that install the software. Companies are concerned about security and introduce measures to prevent any kind of security breach, as it has a huge impact on their productivity and reputation. Hence, with the increased risks related to data security and privacy, the market size is expected to decrease significantly through 2027 as, with time, a large percentage of data breaches will be caused by negligence or accidental exposure of sensitive data. Such factors will hinder the growth of the market during the forecast period.

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By deployment, the cloud segment will be the largest contributor to market growth during the forecast period. The increase in cloud adoption is mainly attributed to the extensive use of the Internet and advantages such as scalability, reduced cost, and easy upgrades when compared to the traditional on-premises implementation procedures. Furthermore, it is economical as it does not require additional hardware or software installation and can be accessed even from remote areas. Hence, the market is anticipated to witness growth during the forecast period as organizations are focused on reducing their IT infrastructure costs and improving the flexibility, agility, and efficiency of advertising operations.

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By geography, North America will be the leading region with 35% of the market's growth during the forecast period. The US is the key market for the SMS marketing software market in North America. Rising internet penetration will facilitate the SMS marketing software market's growth in North America over the forecast period.

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• Appointment Reminder
• Avochato
• Cytech E.P.E
• FirstHive
• Gaglers Inc
• Mobile Text Alerts
• Mozeo LLC
• Omnisend UAB
• On Time Telecom Inc.
• Salesforce.com Inc.
• Sendinblue SAS
• SendPulse Inc
• SimpleTexting LLC
• SimplyCast
• SlickText
• TargetEveryOne AS
• Teradata Corp.
• Text Us Services Inc.
• TextMagic Ltd.
• TXT180

This report provides a full list of key vendors, their strategies, and the latest developments. Buy Now to gain access to detailed vendor information

Geomarketing Software Market by Deployment, Location, and Geography – Forecast and Analysis 2022-2026: The geomarketing software market share is expected to increase by USD 16.85 billion from 2021 to 2026.

Intranet Software Market by Deployment, Application, and Geography - Forecast and Analysis 2022-2026: The potential growth difference for the intranet software market between 2022 and 2026 is USD 15.42 billion.

1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Deployment

• 5.1 Market segments 
• Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)

• 5.2 Comparison by Deployment 
• Exhibit 26: Chart on Comparison by Deployment
• Exhibit 27: Data Table on Comparison by Deployment

• 5.3 Cloud - Market size and forecast 2021-2026
• Exhibit 28: Chart on Cloud - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Cloud - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Cloud - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Cloud - Year-over-year growth 2021-2026 (%)

• 5.4 On-premise - Market size and forecast 2021-2026
• Exhibit 32: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on On-premise - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on On-premise - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Deployment 
• Exhibit 36: Market opportunity by Deployment ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026
• Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 Middle East and Africa - Market size and forecast 2021-2026
• Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.7 South America - Market size and forecast 2021-2026
• Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026 
• Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 UK - Market size and forecast 2021-2026 
• Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.10 Germany - Market size and forecast 2021-2026
• Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.11 China - Market size and forecast 2021-2026
• Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.12 Japan - Market size and forecast 2021-2026
• Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 83: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 85: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 86: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 87: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 88: Matrix on vendor position and classification

• 10.3 Appointment Reminder 
• Exhibit 89: Appointment Reminder - Overview
• Exhibit 90: Appointment Reminder - Product / Service
• Exhibit 91: Appointment Reminder - Key offerings

• 10.4 Avochato 
• Exhibit 92: Avochato - Overview
• Exhibit 93: Avochato - Product / Service
• Exhibit 94: Avochato - Key offerings

• 10.5 Cytech E.P.E 
• Exhibit 95: Cytech E.P.E - Overview
• Exhibit 96: Cytech E.P.E - Product / Service
• Exhibit 97: Cytech E.P.E - Key offerings

• 10.6 FirstHive 
• Exhibit 98: FirstHive - Overview
• Exhibit 99: FirstHive - Product / Service
• Exhibit 100: FirstHive - Key offerings

• 10.7 Gaglers Inc 
• Exhibit 101: Gaglers Inc - Overview
• Exhibit 102: Gaglers Inc - Product / Service
• Exhibit 103: Gaglers Inc - Key offerings

• 10.8 Mobile Text Alerts 
• Exhibit 104: Mobile Text Alerts - Overview
• Exhibit 105: Mobile Text Alerts - Product / Service
• Exhibit 106: Mobile Text Alerts - Key offerings

• 10.9 Mozeo LLC 
• Exhibit 107: Mozeo LLC - Overview
• Exhibit 108: Mozeo LLC - Product / Service
• Exhibit 109: Mozeo LLC - Key offerings

• 10.10 SendPulse Inc 
• Exhibit 110: SendPulse Inc - Overview
• Exhibit 111: SendPulse Inc - Product / Service
• Exhibit 112: SendPulse Inc - Key offerings

• 10.11 SimplyCast 
• Exhibit 113: SimplyCast - Overview
• Exhibit 114: SimplyCast - Key offerings

• 10.12 TextMagic Ltd. 
• Exhibit 115: TextMagic Ltd. - Overview
• Exhibit 116: TextMagic Ltd. - Product / Service
• Exhibit 117: TextMagic Ltd. - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 118: Inclusions checklist
• Exhibit 119: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 120: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 121: Research methodology
• Exhibit 122: Validation techniques employed for market sizing
• Exhibit 123: Information sources

• 11.5 List of abbreviations 
• Exhibit 124: List of abbreviations

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Technavio Research
Jesse Maida
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