Smokehouse Grille & Wingery Appoints The Gab Group as Agency of Record

BOCA RATON, Fla., Sept. 20 /PRNewswire/ -- Smokehouse Grille & Wingery has retained the services of award-winning PR, marketing and brand strategists The Gab Group to promote their unique smoked barbecue restaurant franchise to Boca Raton and the nation.    

Arriving this month at the former location of Boca Wings & Ribs on Federal Highway, Co-Proprietors Erik Frasco and Mark Uffer traveled 3,600 miles to Missouri to seek out the custom-made hardwood smoker responsible for the establishment's authentic smoked barbecue selections.  The company plans on expanding the Smokehouse Grille & Wingery brand franchise into additional markets this fall.

"We selected The Gab Group to execute a unique brand identity for Smokehouse Grille & Wingery. There simply is no other agency that is as result-driven as they are when it comes to restaurant and hospitality marketing. We're looking forward to introducing this incredible new brand to the public," explains co-owner Erik Frasco.

"Authentic smoked barbecue is the result of more than just a traditional oven or char grill," explains Uffer. "We smoke our meats over hickory and oak logs, creating natural, hardwood flavors. Smokehouse's fresh, never-frozen ingredients, proprietary Magic Dust seasoning and slow cooking process ensure the highest quality barbecue."

Smokehouse's one-of-a-kind smoked barbecue process, in which 2,000 pounds of meat can be slow-cooked at one time, provides unique character, depth and genuine smoked flavor to its menu offerings. Their extensive assortment includes smoked ribs, brisket, chicken, wings, sausages, and pork. With meats smoked between 2 and 27 hours, final products are fall-off-the-bone sensations, tender and flavorful and cooked to perfection.

Smokehouse Grille & Wingery is located at 2257 N. Federal Highway in Boca Raton, Florida. They are open daily at 11 a.m. For more information, please call 561-391-9110 or visit www.smokehouseboca.com.

Founded in 2004 by PR visionary Michelle Soudry, The Gab Group is an award-winning brand communications agency specializing in streamlined services for local and national lifestyle and hospitality accounts. The Gab Group's broad scope of services includes brand-focused PR, creative marketing and exceptional special events.  For more information, visit www.thegabgroup.com or www.facebook.com/thegabgroup.

To schedule a media interview, please contact Ashley Toncar at The Gab Group at 561-750-3500, or email [email protected].

SOURCE The Gab Group