SMIRNOFF Launches Flavors Featuring the Taste of the Juiciest Summer Fruits

NEW SMIRNOFF MANGO AND PEACH FLAVORS ADD REFRESHING TWIST TO SUMMER COCKTAILS

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Jul 08, 2010, 09:32 ET

NORWALK, Conn., July 8 /PRNewswire/ -- SMIRNOFF®, the world's #1 vodka, outshines the summer sun with the launch of two new flavors – Mango and Peach. Made from the World's Best Selling Vodka, SMIRNOFF No. 21, SMIRNOFF Mango and Peach Flavored Vodkas offer the essence of sun-ripened fruit, guaranteed to make deliciously fresh cocktails.

Adding to SMIRNOFF's robust line of flavored vodkas, SMIRNOFF Mango and SMIRNOFF Peach bring an enticing zest to all spirit occasions. Using a succulent hybrid of ripe peach flavor and SMIRNOFF Vodka, triple distilled and ten times filtered, SMIRNOFF Peach delivers the ultimate smooth experience. Not to be outdone, SMIRNOFF Mango infuses SMIRNOFF Vodka with a refreshing burst of savory mango taste for an island twist to any cocktail.

"Flavored vodkas are a huge hit with consumers, and as the world's number one selling premium vodka, SMIRNOFF aims to give consumers the hottest flavor options," said David Tapscott, Brand Director, Smirnoff Vodka. "SMIRNOFF Mango and Peach offer the quality flavored vodka consumers are seeking, at the affordable price they deserve."

SMIRNOFF Mango and SMIRNOFF Peach go perfectly with an array of mixers. Enjoy SMIRNOFF Mango with citrus soda, lemonade or other juice favorites for a crisp and refreshing mix. Pair SMIRNOFF Peach with orange juice or iced tea for a cocktail to complement the most beautiful summer day.

SMIRNOFF Mango and SMIRNOFF Peach are available nationwide at local retailers and sold in 50mL, 375mL, 750mL, 1L and 1.75L sizes. The suggested retail price for SMIRNOFF Mango and Peach is $16.99 per 750mL bottle (prices may vary per market).

In addition to the launch of the flavors, SMIRNOFF has also undergone an eye-opening package redesign. The improved packaging encompasses the SMIRNOFF Regal Eagle logo in red and is aligned with the individualism of the brand.

When enjoying any SMIRNOFF product, SMIRNOFF reminds you to please do so responsibly.

About SMIRNOFF

SMIRNOFF, the world's number-one selling premium spirit* and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia, and was introduced in the United States in 1934. In a January 2005 New York Times blind taste test of 21 world-class vodkas, SMIRNOFF was named its "hands-down favorite." SMIRNOFF has always been known for quality vodka and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.SMIRNOFF.com. *(IMPACT, February 1 and 15, 2008)

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere, responsibly.

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