Smashbox Cosmetics Holds Guinness World Record For "The Most Valuable Lip Art"

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Apr 10, 2017, 13:00 ET

LOS ANGELES, April 10, 2017 /PRNewswire/ -- Smashbox Cosmetics collaborated with Makeup Artist Vlada Haggerty, best known for her dripping, drenched, jaw-dropping liquid lip-art looks, and Jewelry Designer Zoe Chicco to create our very own lip transformation, holding the Guinness World Record for "The Most Valuable Lip Art." During the hour long lip art installation on March 22^nd, 2017 Vlada used over 6.5 carats and 80 diamonds provided by jeweler Zoe Chicco with the final appraisal totaling a staggering $26,500. The extravagant lip look was created with Smashbox Be Legendary Liquid Metal in Crimson Chrome and Smashbox Always On Liquid Lipstick in Bawse with gold foil and jewelry applied over the base colors. The moment was photographed by Davis Factor, Founder of Smashbox Studios.

The Smashbox Be Legendary Lips are liquid lip gels that glide on smooth and deliver rich, saturated color with an incredible chrome finish in just one coat. The Be Legendary Lips come in 9 different shades at $24 each and are available at Smashbox.com, Sephora, Ulta, Macy's, Nordstrom, and SiJCP.

Link to download hi-res images: https://bpcm.box.com/s/fk4qug7ked6w2si9n1smm3m580tumddm
Photo Credit: Davis Factor

ABOUT VLADA HAGGERTY
Born in Kiev, Ukraine, Vlada Haggerty (@vladamua) studied hair and makeup in Eastern Europe, winning multiple awards and graduating in 2011 at the top of her class. Vlada now serves as Smashbox's inaugural Lip Editor-in-Chief and the consultant for all pout related Smashbox innovation.

ABOUT SMASHBOX
We live for lipstick. Get excited about primers. (No, seriously, we do.) But mostly, we love sharing our makeup secrets with you. Why? Because creativity and collaboration are at the core of our DNA. We are the only brand born out of a legendary photo studio— Smashbox Studios in L.A. — where major photographers, celebrities and makeup artists converge to create iconic images every day. We know your lives can be as crazy demanding as our shoots, where our products must look beautiful AND outperform under hot lights, wind machines and countless wardrobe changes. So our mission is to develop makeup that solves problems, looks flawless in every kind of light and feels great to wear every day—from the set to the streets. It's all about being your most kickass beautiful self at Smashbox.