Smashbox Cosmetics and Social Amp Partner to Provide Personalized Community Online

LOS ANGELES, July 26, 2011 /PRNewswire/ -- Smashbox Cosmetics, a portfolio brand of leading prestige cosmetics company Estee Lauder, and Social Amp, the leading provider of onsite social personalization, have partnered to develop a custom shopping experience based on the preferences of consumers and their friends.

"We've really brought Facebook to Smashbox.com," says Beth DiNardo, General Manager of Smashbox Cosmetics. "As we move forward in an industry where social media is essential for growth, we are excited to be the first beauty brand to implement a comprehensive shopping experience driven by social popularity and consumers' social connections."

Want to know which lip gloss your friends love, or which eye shadow color is hot right now? Social Shop will show you the products trending among your own social circle, as well what's most popular among the Smashbox community at large.

Using Facebook profile data, Facebook "Likes" and consumers' "Wants," Social Amp provides Smashbox shoppers with personalized recommendations based on their friends' preferences, as well as their own. Social Amp's platform and applications embed the social graph and users' social connections directly into Smashbox.com for brand-focused interaction.

"Most brands spend to put up a Facebook page and activate conversations inside Facebook," says Matt Sunbulli, CEO of Social Amp. "With Social Amp, innovative brands like Smashbox now have the ability to activate Facebook-like social interaction on their own sites, closer to the point of conversion. Ultimately, brand sites need to have the same level of social play as Facebook pages, if not greater."

Key features of Smashbox's Social Shop:

• Create and share your own personalized profile page of Likes/Wants
• View your friends' profile pages
• Explore most popular products based on global Likes/Wants
• Explore top products based on friends' Likes/Wants
• Leave comments and participate in conversations about products
• See gift suggestions for your friends on their birthdays

To experience Smashbox's Social Shop powered by Social Amp visit:
http://www.smashbox.com/socialshop

About Smashbox Cosmetics, Inc.

Smashbox Cosmetics is the indie-spirit beauty brand born out of the modern-day image factory known as Smashbox Studios in L.A. Brothers Dean and Davis Factor—great-grandsons of makeup legend Max Factor—first founded the photo studios, and then were inspired by their A-list clients to create a line that would meet the demanding needs of a professional shoot. Through collaboration with world-class photographers and makeup artists, Smashbox Cosmetics debuted in 1996. The brand was acquired by Estee Lauder Companies in July 2010. We believe life is your photo op. The world is your set. We're here to get your camera-ready with our studio-tested products.

About Social Amp, Inc.

Social Amp's market-leading platform harnesses the power of Facebook's Open Graph for business and makes brand's websites instantly social by embedding a visitor's social graph and connections on site. With social applications and tools touched by more than 10 million users, Social Amp is the most trusted authority on Facebook Open Graph marketing.

SOURCE Smashbox Cosmetics