SmartAction and ACCENT Marketing Services Announce Strategic Partnership

EL SEGUNDO, Calif., May 12, 2014 /PRNewswire/ -- SmartAction, a provider of Artificial Intelligence voice self-service, announced today that ACCENT Marketing Services has chosen SmartAction's Intelligent Voice Automation (IVA™) to support its focus on customer engagement. Over the next six months, ACCENT will begin incorporating SmartAction's technology throughout select customer engagement centers.

SmartAction's Intelligent Voice Automation technology uses a proprietary Artificial Intelligence engine combined with natural language recognition to create an improved customer experience. The strategic agreement between SmartAction and ACCENT will provide businesses with the opportunity to implement a much wider range of voice self-service options for their callers.

"We are looking forward to expanding to new markets with ACCENT by joining their multi-channel solution," said Tom Lewis, CEO of SmartAction. "The combination of our expertise in Artificial Intelligence voice self-service and ACCENT's proven ability to help world-renowned brands deliver exceptional customer experiences will make it possible for many more consumers to have effective, engaging conversations."

ACCENT Marketing Services, a member of the MDC Partners Network, is a provider of multi-channel customer engagement solutions. ACCENT uses a data-driven approach to help their clients engage with their customers in the digital, social, interactive, and real-time world.

"With SmartAction as a strategic partner, we believe there is a significant opportunity to help our clients build better relationships with their customers at every stage of the customer's journey," said Lenny Padron, Senior Vice President of Delivery for ACCENT Marketing Services. "By implementing leading edge technologies like SmartAction, we can create unparalleled experiences with each interaction and deliver stronger brand loyalists to our clients."

About SmartAction

SmartAction offers one-of-a-kind Artificial Intelligence (AI) voice self-service for medium to large businesses. We use a cloud-based technology grounded in purpose-driven Artificial Intelligence that utilizes Natural Language speech capabilities as a means to complete self-service calls. Commonly used for providing customer service, our Intelligent Voice Automation technology allows companies to handle complex customer interactions with an intuitive, resourceful, and cognizant AI agent.  

SOURCE SmartAction