Smart Services™ Platform 2.0 for Mobile Announced by ItsOn; Now Services All Devices

By adding network-based policy management to its leading, commercially deployed cloud-based service-creation and billing platform, ItsOn now supports all Android and iOS devices

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ItsOn, Inc.

Sep 03, 2014, 08:01 ET

REDWOOD CITY, Calif., Sept. 3, 2014 /PRNewswire/ -- ItsOn Inc., the leader in virtualized service policy and billing solutions for mobile networks, today announces its Smart Services™ Platform 2.0 making it the world's first to support both network-based and device-based service plan creation and policy management in a single platform.

ItsOn, Inc., the leader in Mobile Smart Services(TM) (PRNewsFoto/ItsOn, Inc.) (PRNewsFoto/ItsOn, Inc.)

With this software enhancement, ItsOn now provides transformative simplification of mobile operator business processes, further enhances the mobile customer service experience and expands the devices supported by the ItsOn platform to include all Android and iOS devices.

The ItsOn Smart Services 2.0 platform combines on-device capabilities available with Android and iOS with mobile network capabilities to deliver the best service-plan-creation, service-policy-management and context-based, user-engagement solution in the market.

The platform provides a seamless migration path from the cumbersome hardware-based mobile service policy systems of yesterday to today's new generation of cloud-based policy and billing. This greatly improves, simplifies and accelerates mobile operators' ability to create, test and launch highly differentiated mobile services to their entire iOS and Android subscriber base.

Through the platform, operators can easily access multiple instances of the ItsOn Service Design Center, which consolidates all the business processes for catalog offerings; plan creation; pricing; charging models; subscription and billing cycles, and in-line contextual marketing. Each instance can be used by unique marketing and technical teams to create new service offers, brands or MVNOs to address emerging market opportunities.

The ItsOn cloud easily integrates with operators' existing network solutions through a simple set of standard APIs. Once integrated, the ItsOn solution saves operators thousands of hours and millions of dollars in development and deployment costs each time a new service is launched.

"ItsOn's Smart Service 2.0 update is the first end-to-end solution that allows mobile operators to create and deliver every aspect of any conceivable new mobile service in a virtual manner, with support for device-based service policies and user engagement as well as network-based service policies," said ItsOn Founder and CEO, Greg Raleigh, Ph.D.

With Smart Services 2.0 operators now have an immediate option to seamlessly migrate their existing user base as there is no need for additional, expensive equipment, software, hardware or consultants. Operators can design and deploy new services, refine them with real-time beta test analytics to optimize user experience and profitability, and launch to keep pace with changing market opportunities, geographies, channels or demographic segments. All of this is done in weeks versus months or years.

Each ItsOn Service Design Center instance the mobile operator creates can control unique service policies, contextual offers, branding and billing providing the opportunity to create and deploy an unlimited number of instances to address diverse market needs from smart phones to music players to cars.

In its August 2014 report, Strategy Analytics listed ItsOn as a leader in mobile operator policy engagement, with Susan Welsh de Grimaldo, Director, Wireless Operator Strategies commenting: "Mobile operators require enhanced tools to engage their customers in real-time, right on their devices to provide them with the control and personalization they want. Solutions for on-device, in-line engagement drive incremental increases in ARPU, reduce the cost of customer care and improve customer satisfaction. These in turn lower churn and increase referral rates to drive subscriber net additions."

"With the breadth and flexibility of this new platform, mobile operators can now break down organizational silos and streamline cumbersome processes, allowing teams to work together to focus on larger company goals and customer needs," Raleigh said. "The ItsOn technology is transforming mobile operators into more nimble, customer-friendly and profitable businesses."

About ItsOn
ItsOn Inc. was founded in 2008 with the mission to fundamentally change how mobile services are designed and delivered to consumers. ItsOn launched the Mobile Smart Services™, the world's first end-to-end solution for virtual policy and billing platform last year to mobile operators in the U.S. and around the world with. Backed by leading venture capital and information technology firms Andreessen Horowitz, Tenaya Capital and Cisco, the company is headquartered in Redwood City, Calif. For more information, please visit: www.itsoninc.com or follow @itsoninc on Twitter.

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