Slim-Fast® Introduces Its Best Tasting Shakes Ever in New On-the-Go Bottles in Time for Diet Season

Richer, creamier shakes help you go from now to "wow"

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Oct 10, 2011, 09:00 ET

ENGLEWOOD CLIFFS, N.J., Oct. 10, 2011 /PRNewswire/ -- Slim-Fast®, the weight-loss brand that has helped millions of people experience "wow" moments for more than three decades, has announced a makeover of its own. Slim-Fast is introducing the brand's richest, creamiest and best-tasting shakes ever in new, convenient on-the-go bottles.

(Photo: http://photos.prnewswire.com/prnh/20111010/CG82980)

"Whether it's an upcoming wedding, a reunion or swimsuit season, we know that roughly a third of women diet twice a year with a specific event in mind; however, losing weight shouldn't mean sacrificing taste," said Kathy O'Brien, vice president foods, Unilever U.S. "Our new Slim-Fast shakes make it even easier – and tastier – for dieters to walk into a room and wow the crowd."

A recent taste test conducted by Slim-Fast revealed that both current and non-Slim-Fast users prefer the taste of the new, bottled shakes to the brand's canned shakes.

"Slim-Fast's new, deliciously convenient shakes not only taste great but will satisfy hunger up to four hours," said Ali Auerbach, M.S., R.D., and Slim-Fast Registered Dietitian. "The new size and bottle shape provide a more convenient solution that's packed with 10 grams of protein, 5 grams of fiber and 24 essential vitamins and minerals."

Slim-Fast's balanced and proven approach to weight loss is supported by more than 45 published, clinical studies. The all-new Slim-Fast shakes are part of the Slim-Fast 3·2·1 Plan™ and product line, a proven method to meet weight-loss goals quickly, conveniently and safely. The plan includes three snacks, two shakes or meal replacements bars and one nutritious, balanced, 500-calorie meal of your choice.

Beginning October 17, Slim-Fast will offer a "Buy It Now" option on its official Facebook page that will provide consumers with the opportunity to order the all-new Slim-Fast shakes and other Slim-Fast products quickly, conveniently and directly through a custom tab. Visitors can learn more and engage with the brand at facebook.com/slimfast. The new shakes will also begin to appear on retail shelves this month and will be available in the diet and nutrition sections of retailers nationwide including Walmart, Target, Safeway, Walgreens and Kroger and on Amazon.com. Flavors of the new Slim-Fast shakes include:

Creamy Milk Chocolate
French Vanilla
Rich Chocolate Royale
Cappuccino Delight
Strawberries N' Cream

The new 10-ounce bottles will be sold in packs of four, eight and 20 and are lighter, re-closable and more versatile than the previous Slim-Fast canned shakes – making it easier to reach weight-loss goals anytime and anywhere.

About Slim-Fast

Slim-Fast, a business unit of Unilever, offers a complete line of delicious meal replacement shakes and bars and portion-controlled snack bars, along with meal planning and exercise advice for successful weight management. The Slim-Fast product line includes an affordable range of Shakes, Shake Mixes, Meal Bars and Snack Bars that are available in retail outlets nationwide. Visit slimfast.com, facebook.com/slimfast or call 1-800-SLIMFAST for more information.

About Unilever North America

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.

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Dan Mazei
GolinHarris
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SOURCE Unilever North America