SLI Systems Reveals How E-Commerce Retailers Can Improve Revenue for Search Marketing Campaigns at Shop.org Digital Summit (#shoporg15)

News provided by

Sep 28, 2015, 12:02 ET

SAN JOSE, Calif., Sept. 28, 2015 /PRNewswire/ -- SLI Systems (SLI.NZ), a worldwide e-commerce provider for mid-to-large size Internet retailers and B2B sites, today announced that its Chief Marketing Officer Tim Callan and Point It VP Katy Tonkin will present, "Improving ROI and Revenue for Search Marketing Campaigns," at Shop.org Digital Summit on Monday, October 5th at 9:40 AM (Room 115).

WHO

Tim Callan, Chief Marketing Officer, SLI Systems
Katy Tonkin, Vice President of Digital Strategy, Point It

WHAT

By connecting shoppers with the products they are most likely to buy via search, e-commerce retailers can increase site conversion 8-10 fold. The session offers intermediate-to-advanced level paid and organic search marketing tactics for the experienced digital retailer.

Tim Callan will discuss how to use data generated from site visitors to dynamically create powerful SEO-optimized landing pages. Katy Tonkin will offer ways to increase holiday revenue from paid search with dynamic ad formats. Both speakers will present strategies attendees can use immediately to fine-tune their search marketing campaigns.

Designed for mid-to-senior level executives, the session is for those passionate about ROI and revenue improvement in what is one of the most important and expensive customer acquisition channels – search marketing.

WHEN

Monday, October 5, 2015 from 9:40 AM – 10:20 AM

WHERE

Pennsylvania Convention Center: 1101 Arch St., Philadelphia, PA

To book a meeting with Tim Callan at Shop.org Digital Summit, please contact the SLI team at [email protected].

About SLI Systems
SLI Systems (SLI.NZ) enables the world's leading e-commerce retailers to accelerate sales by connecting shoppers with the products they're most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company's patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit www.sli-systems.com.

Connect with SLI:
Twitter – twitter.com/slisystems
Facebook – facebook.com/slisystems
LinkedIn – linkedin.com/company/sli-systems

Media Contact:
Jennifer Moebius
Crescendo Communications
1-617-922-8004
[email protected]

Logo - http://photos.prnewswire.com/prnh/20121127/MM19509LOGO

SOURCE SLI Systems