SKYY® Vodka Sets Sail As Official Sponsor And Exclusive Vodka Supplier Of Emirates Team New Zealand's Challenge For The 34th America's Cup, Debuts Limited Edition Yachting Bottle

SAN FRANCISCO, June 25, 2013 /PRNewswire/ -- The most thrilling and prestigious event on the water is about to raise its sails in the Golden State, with SKYY® Vodka serving as the perfect spectator refresher for all the high-stakes action. SKYY Vodka is kicking off its role as official 2013 sponsor and the exclusive vodka supplier of Emirates Team New Zealand as they challenge for the 34^th America's Cup races, including the Louis Vuitton Cup and the America's Cup Finals. As part of the excitement, SKYY is unveiling a Limited Edition Bottle to honor this historical occasion taking place in its hometown of San Francisco.

The Limited Edition Bottle, available during racing season, features a custom designed sailing inspired label to celebrate SKYY Vodka's sponsorship of Emirates Team New Zealand. Available exclusively in California, the bottle will be featured at retail accounts across the state.

SKYY, the super-premium vodka in the iconic cobalt blue bottle, will be featured during exclusive Emirates Team New Zealand events as well as hospitality opportunities throughout the America's Cup competition taking place in SKYY's founding city of San Francisco.

The ultimate team sport, the America's Cup, combines cutting edge technology with true glitz and glamour and is considered "The Greatest Show on Water." SKYY Vodka will be participating in all the action in conjunction with Emirates Team New Zealand, not only with SKYY logos on the boats, but through exciting activities and glamorous parties off the water for SKYY fans to enjoy. For those not on-site who want to partake in the Emirates Team New Zealand events and boating action, SKYY Vodka will introduce a roster of thrilling signature cocktails that the adventure-seeking consumer can create at home while enjoying the races.

"The America's Cup is one of the most adrenaline provoking, elegant sporting events in the world and we couldn't be more excited to partner with Emirates Team New Zealand as they head to the finish line of this outstanding spectacle," said Umberto Luchini, Head of Marketing, Campari America.  "Due to the race's global nature, this partnership has provided San Francisco's own SKYY Vodka with a unique opportunity to reach a massive community who crave a thrilling yet luxurious lifestyle."

Twice winner of the America's Cup, Emirates Team New Zealand is considered among the top challengers for 2013. The competition combines exciting new boats, a new racing format, and television and web coverage that will take the viewer into the racing as never before. The action kicks off with the Louis Vuitton Cup held in San Francisco beginning July 4^th to September 1^st. It all wraps up with the America's Cup Finals starting September 7^th - the first time the finals have been held in the United States in 18 years.

The Limited Edition Bottle can be found at California liquor stores for a suggested retail price of 750 ml ($18.49). For more information, visit http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka

About Emirates Team New Zealand
A professional sailing team based in Auckland, New Zealand, Emirates Team New Zealand's beginnings were as the New Zealand Challenge for the 1987 America's Cup held at Fremantle, Australia. As Team New Zealand, it has won the America's Cup twice – against Stars and Stripes at San Diego in 1995 and successfully defending it against Luna Rossa in 2000 before losing to Alinghi in 2003. A revitalised Emirates Team New Zealand took Alinghi down to the wire at Valencia, Spain, in 2007, losing by only one second in the last race of the match. Since 2007 the team has continued its run of successes – winning the Audi MedCup Season championship in 2009 and 2010 and winning four of five Louis Vuitton Trophy regattas. In 2011-12 the team focus switched to multihulls finishing the inaugural America's Cup World Series season second overall.

About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM).  At the heart of Campari America are two legends in the American spirits industry.  The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka.  The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world's finest whiskies since the 1800's.  Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Campari America manages Gruppo Campari's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell's Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolon® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaca and Jean-Marc XO Vodka®.  Campari America is also the exclusive US distributor of Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, McClelland's® Single Malt Scotch Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California.  More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com.  Please enjoy Campari America brands responsibly and in moderation.

SOURCE SKYY Vodka