SKYN®'s 2021 Survey Uncovers The State Of Sex & Dating During The COVID Era
Leading Sexual Wellness Brand's Annual Study Discovers Shifts in the Intimate Experience
ISELIN, N.J., Feb. 3, 2021 /PRNewswire/ --Leading sexual wellness brand and maker of the #1 non-latex condom, SKYN®, announces today the results of its annual sex and intimacy survey, designed to analyze the behaviors, attitudes and preferences of sexually active Gen Z and Millennials across the US. As a precursor to the Valentine's Day holiday, the 2021 SKYN® Sex & Intimacy Survey sheds light on the modern state of sex and relationships, uncovering the many ways in which intimacy has shifted during the COVID-19 pandemic.
Continuing a long-standing commitment to fostering open discourse among real people about real intimacy, SKYN® explores the impact COVID-19 has had on sex drive, experimentation, dating practices, and more. With social structures evolving drastically this past year, the brand discovers what's changed, what's constant and what's ahead.
Sex in quarantine is more frequent and even more adventurous:
- Despite heightened anxiety, 39% of respondents reported experiencing an increased sex drive since the start of the pandemic.
- More orgasms are happening with nearly half (47%) of respondents reporting that they orgasm twice or more within a single session.
- Americans are spicing things up with 38% reporting that they are experimenting more in bed since the start of the pandemic.
- Nearly half of all respondents (49%) reported watching more porn since the start of quarantine.
Socially distanced relationships are blossoming:
- More than a quarter (29%) of respondents reported starting a new romantic relationship since the start of the pandemic.
- Of those that started new relationships, 78% also frequently followed social distancing guidelines during their first three dates.
- 78% of those who have started new romantic relationships during the pandemic have also ended a relationship.
- 69% of those in new relationships say COVID accelerated things, including nearly a third (31%) who slept with their partner faster than they normally would have.
- Friends are getting friendlier, with 41% of respondents reporting that they have started a "Friends with Benefits" relationship since the start of the pandemic.
"At SKYN®, our mission is to help enhance moments of real intimacy and create opportunities where it can be openly discussed," says M'lou Walker, Chief Executive Officer of LifeStyles Healthcare. "We couldn't do that this year without addressing the new normal and acknowledging the changes we've all experienced. We hope to continue exploring and evolving the conversation around intimacy in the same way we develop our products, by keeping the focus on genuine experiences."
In conjunction with the survey findings, SKYN® is activating a campaign that supports current stay at home advisories, Stay and F*** At Home. The campaign encourages consumers to remain safe by providing inspiration to make the quarantine experience more pleasurable.
For more results from the 2021 SKYN® Sex & Intimacy Survey, please contact [email protected]. To connect with the brand and discover condom giveaways, sex tips, stats and more, join us on Instagram, Facebook and Twitter.
Survey Methodology
The Lifestyles SKYN® Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 2,000 nationally representative U.S. adults ages 18-39, between January 12th and January 21st, 2021, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 18-39.
About SKYN® by LifeStyles Healthcare
Based out in Iselin, NJ, the SKYN® brand of condoms was launched by LifeStyles in 2008 as the first-ever polyisoprene, non-latex condom that met all the U.S. Food and Drug Administration requirements for safety and efficacy. The SKYN® collection is the latest extension of the LifeStyles brand portfolio, which was launched in the U.S. in 1985. SKYN® is the leading non-latex condom brand, and LifeStyles' core latex brands, such as LifeStyles, Jissbon, MANIX, Unimil and Blowtex, have 120 collective years of history, deeply rooted in each local market globally. More information on SKYN® condoms, lubricants, and devices can be found at www.SKYN.com.
LifeStyles, SKYN ® and ™ are trademarks owned by LifeStyles Healthcare Pte Ltd ©2020 LifeStyles Healthcare Pte Ltd Patents: www.lifestyles.com/our-patents
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