SIX FLAGS ENTERTAINMENT ENTERS INTO MARKETING PARTNERSHIP WITH POST FOODS

NEW YORK, May 14 /PRNewswire-FirstCall/ -- Six Flags Entertainment, the world's largest regional theme park company, has entered into a strategic cross-promotion agreement with Post Foods, LLC, and its suite of family-targeted cereal brands.

The national promotion will be featured on 12 million boxes of Post's cereal brands – including Fruity Pebbles, Cocoa Pebbles, Honey Combs, Waffle Crisp and Alpha-Bits – and provide consumers with one free kids admission coupon (valid with a paid adult admission) to any Six Flags theme park.  In addition to on-box creative, the free admission coupon giveaway will be supported with in-store merchandising and a national FSI drop with a circulation of 46 million.

Post Cereals also will present a national Six Flags "Rise-n-Scream" event.  On July 13th, Six Flags theme parks across the country will open their gates one hour early for Post consumers who registered online to be part of the special promotion (www.sixflags.com/riseandscream).  Additionally, Post Foods will receive in-park branding via Six Flags Media Networks.  This includes media promotion on Six Flags TV, signage and other place-based digital media at the parks, as well as online at sixflags.com and other social media outlets, including Facebook. 

"Six Flags' new partnership with the Post family of brands further demonstrates the value of our platform and consumer reach," said David McKillips, Senior Vice President of Corporate Alliances for Six Flags Media Networks, the media and sponsorship sales division of Six Flags Entertainment.  "By strategically utilizing our theme parks and media network, we're able to offer significant impressions to our partners along with savings for families this summer."

The promotion will be featured on-shelves now through mid-July, with discount coupons valid through October 15, 2010.   

About Six Flags Media Networks

Six Flags Media Networks provides the advertising community with comprehensive, multi-platform media opportunities via its media touch points that go far and beyond that of traditional advertising.  For its local, regional and national advertising partners it offers: Six Flags Television Network, Six Flags Radio, Six Flags Print, Six Flags Outdoor, Six Flags Outdoor Spectacular, Six Flags Attraction Integration, Six Flags Experiential Marketing and Six Flags Online.  Six Flags Television Network is part of Six Flags' recently-launched digital out-of-home network, a collection of digital assets that deliver nearly 100 million annual impressions, with approximately 20 million per month during peak season. Six Flags Media Networks is a division of Six Flags Entertainment Corporation.

About Six Flags Entertainment Corporation

Six Flags Entertainment Corporation is a publicly-traded corporation headquartered in New York City and is the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada.

About Post Foods

Post Foods, LLC, a subsidiary of Ralcorp Holdings, is the manufacturer of iconic ready-to-eat cereal brands including Honey Bunches of Oats, Pebbles, Grape-Nuts, Shredded Wheat, Honeycomb, Great Grains, Trail Mix Crunch, and other great tasting cereals. For more information, please visit www.postcereals.com.

SOURCE Six Flags Entertainment Corporation

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