Simply the Best Public Relations Launches Campaign to Introduce The Bullying Academy to Schools in Palm Beach County, Florida

BOCA RATON, Fla., Oct. 22, 2012 /PRNewswire/ -- The Bullying Academy (bullyingacademy.org), a web-based interactive program designed to help 4th-8th grade students recognize the dangers associated with bullying and cyberbullying, is launching a campaign aimed at schools in Palm Beach County. Simply the Best Public Relations (www.simplythebestpublicrelations.com) has been appointed PR firm of record to promote that The Bullying Academy is now available to elementary and middle schools free of charge for the 2012-2013 school year, thanks to Walser Law Firm in Boca Raton. The normal registration fee for the program is $499.00.

The Bullying Academy has been used successfully in over 1,000 schools nationwide and it has become the leading online educational resource for schools to teach kids about bullying and cyberbullying.

Thomas Walser, founder and managing partner of Walser Law Firm (www.walserlaw.com), "As a father and an active member of the education community, I've seen firsthand the severe effects that bullying has on adolescents. The Bullying Academy is a wonderful and engaging solution to a widespread and pressing dilemma. Walser Law is proud to have the opportunity to assist schools in Palm Beach County with enacting The Bullying Academy free of charge for the 2012-2013 school year, and we're delighted to enlist Simply the Best PR to get the word out."

According to Kim Morgan, President of Simply the Best PR, "We will aggressively promote Mr. Walser's generous offer to absorb the cost for any elementary and middle school in the county to implement The Bullying Academy, an extremely successful school program that teaches kids about bullying."

With The Bullying Academy, students learn:

• Characteristics/risk factors common to bullies
• What bullies look for in targets
• How to recognize the effects of bullying on victims and bullies
• How to properly respond and report bullying
• How to avoid violence while standing up for each other

All materials are grade appropriate. A pre- and post-quiz component measures how much students learn after completing the program. Students receive a certificate which varies depending on their score, and are provided with data reports of how well they performed in certain categories of questioning such as recognizing consequences of bullying or developing effective communication.

SOURCE Simply the Best Public Relations

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