Silverpop's New Online Customer Community Sparks Innovative Dialogue and Shapes New Products

ATLANTA, May 26 /PRNewswire/ -- Silverpop® understands the importance of listening to its customers, and now these customers are able to easily share and interact with each other as well. Announced at the company's 2010 Client Summit, Silverpop's new online customer community already has nearly 450 members who are actively collaborating with fellow clients and Silverpop staff.

The Silverpop online community offers customers various opportunities to get involved. Customers can:

• Interact directly on best practices
• Suggest innovative ways to use Silverpop Engage
• Help design new products
• Provide instant feedback to Silverpop through quick polls and surveys

"We work with some of the world's savviest marketers, and their response to our new online community has been tremendous," said Silverpop CEO Bill Nussey. "By opening up the dialogue to all our customers, we can collaborate with a much broader group as we design new products. And our customers can now easily brainstorm new ideas and share their thoughts on an amazingly diverse set of topics. Already, the level and sophistication of the activity has exceeded our expectations."

Silverpop, an on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated, self-service B2C and B2B marketers, envisions the online community as an extension of its highly regarded Client Support Services offerings. Last year, Silverpop re-launched its customer support portal and implemented a new call-center system, providing clients access to a 24 x 7 support center and offering assistance in multiple languages.  As a result of these efforts and outstanding client satisfaction, Silverpop was recently named a finalist in the "Front-Line Customer Service Team of the Year" category in the fourth annual Stevie Awards for Sales & Customer Service.

"Each year I look forward to interacting with other Silverpop Engage users at the company's Client Summit and now, through the new online community, I can collaborate with other marketers around the world throughout the year," said Garrick Phelps, email marketing manager with interactive agency and media company USDM. "And to have an opportunity to directly shape the future of a company with which you do business is incredibly empowering."

About Silverpop

Silverpop's on-demand marketing platform helps marketers succeed in turning prospects into customers—and customers into fans—through the creation, automation and delivery of relevant, multichannel digital messaging.  Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals—one at a time—engaging prospective customers and enhancing lifetime customer value and brand loyalty. Silverpop's marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion. Silverpop's industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, the United Kingdom and Germany, Silverpop's marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at silverpop.com.

SOURCE Silverpop