Silverpop's Digital Marketing University Series Helps Marketers Improve Customer Engagement and Increase Revenue through Behavior-Driven Campaigns

ATLANTA, Feb. 21, 2013 /PRNewswire/ -- Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces the launch of Digital Marketing University, a multi-city roadshow aimed at helping marketers of all types thrive in today's constantly evolving digital landscape. Buyers are more empowered than ever and interact with multiple brands, multiple times each day via various channels and devices. Today's marketers need to deliver the most personally relevant content possible, based on a buyer's behaviors and declared preferences. By bringing together Silverpop experts, industry thought leaders and real-life marketers to showcase their results, this event will help turn the goal of behavioral marketing automation into a reality.

These free, half-day events will provide marketers with deep-dive courses in digital marketing focused specifically on:

• Improving customer engagement and message reach by delivering individualized content
• More effectively targeting, acquiring and converting prospects by leveraging marketing automation
• Learning real-life success stories from marketers who have transformed marketing and implemented programs that increased ROI and drove more revenue for their companies
• Creating roadmaps to digital marketing success that align with each marketer's specific business goals

"Audiences today are demanding to be treated as individuals, and marketers must respond to those demands with the right experience and the best tools in order to give them what they want," said Eric Holmen, Silverpop's SVP of marketing. "We are bringing together some of the industry's best experts and taking them on the road. The content is designed for marketers who are ready for Digital Marketing 2.0, who see the urgency of personalizing a marketing experience based on behaviors, and understand the necessity of embracing automation to make it work at scale. When this next generation of marketers finishes their time at Digital Marketing University, they will have the foundation they need to pursue the future with confidence."

The Digital Marketing roadshow begins March 12 in San Francisco at the Hilton Financial District. In addition to this event, the tour will have stops in the following cities throughout 2013:

• Los Angeles (March 14)
• Santa Clara (April 16)
• Austin (April 23)
• Chicago (April 25)
• Washington, D.C. (May 2)
• Orange County, Calif. (May 21)
• Seattle (Aug. 8)
• Atlanta (Sept. 11)
• New York City (Sept. 17)
• Philadelphia (Sept. 24)
• Boston (Oct. 3)
• Toronto (Oct. 9)
• Detroit (Oct. 16)
• Orlando (Oct. 23)

For more information about Digital Marketing University or to register for an event near you, click here. Additional thought leadership from Silverpop experts and partners can be accessed within the company's Resources section, found here.

About Silverpop

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.  Visit us at silverpop.com. 

Media Contacts:
Stacy Kirk
Manager of Corporate Communications-Silverpop
[email protected]  
770-661-0633

SOURCE Silverpop