Significant Enhancements Announced For Senior Housing CRM System "You've Got Leads"

SEATTLE, April 7, 2014 /PRNewswire/ -- A Place for Mom, Inc. (APFM), the nation's largest senior living referral service, announced today enhancements to You've Got Leads^®, the company's online lead management system for the senior housing industry. YGL provides senior housing properties with a powerful tool to better manage and evaluate relationships with prospective residents who are searching for the right senior living community. The upgrade includes additional security features that meet new HIPAA requirements, improved functionality to increase user productivity and lead conversion and new integration tools (API) to enable a secure and seamless interface with other software applications and platforms.

In response to increased customer demand for YGL and to continue to drive product innovation, Jayson Jarmon was recently added as the General Manager of You've Got Leads. Jarmon will oversee product sales and development for YGL, with the goal of continually improving product quality and increasing market adoption. Before joining the YGL team, Jarmon's career included roles as Director of Online Marketing at Expedia and as Founder & CEO of Saltmine, Inc.

"You've Got Leads already stands apart in the senior care and housing industry as the most cost-effective, easy-to-use solution for managing sales and marketing leads," said Eric Seifert, President, You've Got Leads and SeniorAdvisor.com, at A Place for Mom. "These improved features have already driven a significant uptick in the number of new properties adopting the product. The addition of Jarmon to our team will further enrich our ability to quickly integrate new technologies and features into YGL, as well as expand our existing market footprint."

Enhancements and new features to YGL include:

• Security features that integrate new HIPAA standards, including a required SSL connection
• Easy to use dashboards and reports for real-time ROI tracking of marketing investments
• Improved user workflow and calendar tools designed to maximize staff productivity and track lead conversion
• Software as a Service (SaaS) reliability and cloud-based services allowing users to easily access the application through a standard web browser
• Updated user interface with responsive technology that enables better viewing on mobile devices and an enhanced connection to APFM's Partner Web Services
• API tools for integration with other third-party applications and resources
• Best-in-class training that develops adept YGL users in just hours

"YGL's reputation as one of the easiest and most comprehensive CRM systems in the senior living industry was reinforced from day one, beginning with the quick and simple product training session that had our sales team creating reports the same day," said Danielle DiMatteo, Director of Sales and Marketing for Sunshine Retirement Living. "Furthermore, the high level of responsiveness demonstrated by the YGL customer support team helped foster a seamless integration process. As we continue to use YGL, we're particularly enthusiastic about the new API options that allow us to auto-populate leads from multiple referral sources into one interface, allowing us to better manage and analyze customer needs and opportunities."

Current YGL users can upgrade to the new system at no additional cost. For more information, visit www.youvegotleads.com.

About You've Got Leads
You've Got Leads^® delivers web-based SaaS (Software as a Service) customer relationship management solutions to senior living communities. The easy-to-use and affordable You've Got Leads application provides community directors with the technology necessary to increase occupancy through efficient lead, referral source, and task management. You've Got Leads is a division of A Place for Mom, Inc. (APFM), the nation's largest senior living referral service.

About A Place for Mom
A Place for Mom, Inc. (APFM) is the nation's largest senior living referral service with more than 300 local Advisors that provide seniors and their families with resources and personalized assistance in finding senior living services. Using its nationwide network of more than 18,000 providers, APFM helps families find options based on a loved one's stated needs, preferences and budget. This may include independent senior housing, home care, residential care homes, assisted living communities and specialized Alzheimer's memory care. The service is offered at no charge to families as providers pay a fee to APFM. For more information, visit www.aplaceformom.com, call 1-877-311-6099 or visit one of APFM's social networks at Twitter, Facebook, Google +, Senior Living Blog and Pinterest. 

SOURCE A Place for Mom, Inc.

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