Sibu Group Hires InspiriaMedia to Launch Its First U.S. Outdoor Advertising Campaign in Times Square

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May 20, 2015, 02:05 ET

WHITE PLAINS, N.Y., May 20, 2015 /PRNewswire/ -- InspiriaMedia helped Sibu Group, a prominent cosmetics company based in China, launch its first U.S. outdoor advertising campaign in Times Square from Friday, May 1st through Sunday, May 3rd, garnering approximately 975,060 impressions. The campaign focused on Sibu's facial mask and suntan lotion products and sought to improve brand awareness in the U.S.

Photo - http://photos.prnewswire.com/prnh/20150520/217517

InspiriaMedia captured the hustle and bustle of Times Square and the engaging visuals of the campaign in a documentary-style video that featured both the NASDAQ and Reuters digital billboards. The opposing digital boards presented Sibu's ads simultaneously for greatest impact. Sibu is now leveraging the success of this Times Square campaign in social media and television advertising initiatives across the globe to further demonstrate its legitimacy and global reach.

"For Sibu Group, this campaign represents an incredible achievement—to have a prominent presence in New York's iconic Times Square," says Ronnie Ram, president and CEO of InspiriaMedia. "We're glad to have helped make this possible. Times Square offers 1.5 million daily brand impressions from pedestrian and vehicular traffic. We advise our clients that it's one of the strongest places to launch or support your brand by being among the biggest names in the world."

There are a variety of outdoor advertising options available in Times Square, including digital billboards, wrapped tour buses, static billboards and Sibu is one of an increasing number of businesses leveraging InspiriaMedia's buying power to execute Times Square advertising options designed for smaller budgets.

"Advertising in Times Square is often more affordable than companies realize and in some cases is a great option regardless of where your business is based. According to the Times Square Alliance, '57% of respondents in Times Square shared their experience or thoughts through at least one social media outlet and 47% of those continued to share on social media after their visit.' There are numerous options for smaller budgets and special discounts available for charities. We've helped an increasing number of smaller businesses advertise in Times Square right there amidst the corporate giants," says Ram. "It's also efficient. The area generates 10 percent of the city's economic output, even though it only occupies 0.1% of New York's total land area."

Click to see Sibu G roup 's Times Square advertising campaign.

To learn more about InspiriaMedia or advertising in Times Square, visit www.inspiriamedia.com.

SOURCE InspiriaMedia