'Show Me the Carfax' Campaign Wins Coveted Effie Award

Carfax and Zimmerman Advertising Recognized for Efforts to Enhance Car Buying Process

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Jun 16, 2011, 01:04 ET

CENTREVILLE, Va., June 16, 2011 /PRNewswire/ -- Carfax and its partner Zimmerman Advertising have received a Silver Effie Award for the 'Show Me the Carfax' national advertising campaign. The two companies collaborated on the campaign that helps consumers buy used cars with more confidence and shop at dealerships that provide Carfax Vehicle History Reports for the cars they sell. Carfax and Zimmerman were recognized and presented with the coveted award by Effie Worldwide during a reception on June 7 in New York City.

(Logo: http://photos.prnewswire.com/prnh/20080507/CARFAXLOGO )

"We're extremely honored to be recognized for this effort to empower used car shoppers," said Dick Raines, president of Carfax. "Our mission is to provide information that helps people make better decisions about the used cars they buy and sell. With a great partner like Zimmerman Advertising, that message resonates with more consumers than ever through our ads in four simple, yet powerful words – 'Show Me the Carfax'.

The Effie Awards recognize the most effective advertising campaigns in the U.S. each year. The 'Show Me the Carfax' campaign propelled unaided awareness of Carfax and consumer requests for Carfax Vehicle History Reports to an all-time high, nearly double since the campaign launched. In addition, the popular company mascot Car Fox originated from one of the initial campaign ads.

"Our efforts for Carfax focused on helping people buy and sell used cars with more confidence," said Michael Goldberg, chief marketing officer for Zimmerman Advertising. "The success of this campaign is really the culmination of a talented team, supporting a fantastic product with an award-winning idea and one really cool Car Fox. Great work has to work great or it isn't great at all. We are really honored to have our efforts recognized by the Effies."

Consumers view free Carfax Reports provided by dealers online more than 85 million times a year and are given them up front at over 30,000 dealerships across North America. All of the current and former ad spots from the 'Show Me the Carfax' campaign are viewable on the Carfax YouTube channel, www.youtube.com/carfax.

About Carfax (www.carfax.com)

Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and maintains the largest vehicle history database ever assembled, comprising over 8 billion vehicle records from more than 34,000 sources. A Carfax® Vehicle History Report™, the most trusted resource for vehicle history information, is an essential step in the used car buying process. Get free Carfax® Reports from dealers wherever used cars are sold online or look for Carfax Advantage™ dealers in your area and say 'Show Me the Carfax'. For used car buying tips or to purchase a Carfax® Report, visit www.carfax.com. Connect with us on Facebook, LinkedIn and Twitter@CarfaxReports, read Customer Stories and watch us on YouTube. Friend Car Fox on Facebook and follow him on Twitter@TheCarFox.

About Zimmerman Advertising

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group™ company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States according to Adweek, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com. To learn more about Jordan Zimmerman, his business philosophies and opinions, visit his blogspot: www.yousleepwhenyoudie.com.

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SOURCE Carfax