Shortlist Media to Implement Powerful Mobile Web Strategy with Wapple

BIRMINGHAM, England, May 14, 2012 /PRNewswire/ --

Shortlist Media recognise the power of mobile and have begun work opening up their mobile channel for their two popular weekly award winning publications; Shortlist and Stylist.  

Both publications, which are already extensively distributed around London and the UK for free, identify the importance of publishing a mobile website as part of their multi-channel strategy and went out to tender in March 2012.  Mobile agency Wapple were successful in winning the pitch.

Shortlist Media is consulting with Wapple to create a best experience for mobile consumers whilst maintaining the unique style and culture of both magazines and ensuring that the mobile web sites complement both the desktop and print versions.

Shortlist media have made great strides in cross platform innovation this year with significant growth in its web traffic and a move into the tablet market fuelling its next step into mobile optimization.  Due to the nature of its consumer model and the growth in Smartphone ownership in major distribution cities, web content is already heavily accessed via mobile devices.    

Using Wapple's award winning platform, Architect, Shortlist media will be taking a clean slate approach, providing a bespoke customized experience tailored to its professional urban consumers.

The experience has been carefully considered for the needs of the brand, its advertisers and mobile consumers' engagement and usability, enabling current and new readers to engage with the publications via this digital channel whilst they are on the move via any mobile device.    

Further details about the mobile sites will be revealed at launch, anticipated in early summer, but both will utilise the unique functions of mobile including geo location as well as offering mobile advertising opportunities for existing and new advertisers in both titles.

Mark Sandford, Head of Digital Sales "We view mobile web as a natural evolution for Shortlist Media to complement our existing print and desktop publications, offering opportunities for personalised and localised interaction with our consumers and felt Wapple with their extensive experience in this field were best able to assist us in realising our vision."

Rich Holdsworth, CEO from Wapple "Working with Shortlist Media is an exciting opportunity for us at Wapple as we move deeper into the media and entertainment channels.  Utilising mobile web to open up Shortlists mobile channel for their readers enables anyone with any mobile device to search and find the Shortlist and Stylist mobile sites.  Wapple's patented technology automatically detects and delivers an optimised mobile experience publishing rich dynamic content directly from the magazines' editorial CMS."

About Wapple:

About Wapple

Formed in 2004, Wapple provides a technology platform for creating high quality mobile websites, applications and marketing campaigns that are optimised for every mobile device, on any network, anywhere in the world.

* Canvas is the award-winning mobile site builder and marketing platform, enables its users to create highly functional, dynamic and measurable mobile websites and campaigns though an advanced user interface

* Architect is a mobile web development toolkit that allows any existing web content, sites and applications to be output in a mobile-friendly format

* Exhibit is a mobile device & browser profiler and delivery technology that ensures sites built in Canvas or developed using Architect are automatically optimised and displayed perfectly on any mobile web device, adapting to screen size and capability and outputting the appropriate markup; HTML5 for newer phones and tablets whilst at the same time delivering the same content in the richest format for all other devices.

Wapple's Professional Services department includes mobile marketing campaigns, bespoke consultancy and application deployment.

Website: http://wapple.net
Blog: http://blog.wapple.net
Twitter: http://twitter.com/wapplemobileweb

About Shortlist Media:

About Shortlist Media Limited:

Shortlist Media is the award winning "freemium" media company.  Independently owned, the company was established in the summer of 2007. In total, Shortlist Media has won more than 30 industry awards for editorial, commercial and publishing excellence since it began and, now in its fifth year, is trading profitably. In 2011, the company was awarded Most Innovative Business in the Fast Growth Business Awards.

In October 2009, the company launched Stylist. Described recently as "the most influential magazine launch in the last five years" by Enders Analysis, Stylist has become the UK's number one women's fashion and lifestyle weekly with an audited ABC of 426,000 per issue. Stylist also has a fast-growing web presence with stylist.co.uk

Emerald Street, the company's most recent launch, is a daily digital service for stylish professional women and has grown to over 75,000 loyal subscribers less than six months from launch.

Shortlist Media's web properties continue to grow with their own distinct editorial style. Shortlist.com now has 890,000 monthly unique users (790% YOY growth) with 390,000 on Stylist.co.uk (680% YOY growth).

Shortlist Media's offices are situated in the heart of Bloomsbury, at 26-34 Emerald Street, London WC1N.

SOURCE Wapple