Shopkins Frenzy: First-Ever Shopkins Pop-Up Café Reservations Scooped Up In One Minute

News provided by

Jun 05, 2017, 08:02 ET

LOS ANGELES, June 5, 2017 /PRNewswire/ -- Moose Toys, the global toy company behind the hit Shopkins™ collectible, is giving fans an exclusive, one-of-a-kind experience by opening a limited-time Shopkins Macaron Café. Reservations for the pop-up café experience, opening in New York City from June 17-19, went live at www.shopkinscafe.com on June 1 at 8pm ET and completely booked up in one minute.

Reservations for the Shopkins Macaron Café pop-up experience in New York completely booked up in one minute after reservations went live on June 1.

Shopkins lovers eagerly waited for the reservations to go live and scooped up hundreds of spots immediately. The highly-anticipated pop-up experience currently has over 4,000 families on the waiting list.

"Shopkins is as hot as ever! We were absolutely floored by the incredible response to the first Shopkins pop-up experience. What a fantastic way for our fans to experience their favorite collectible – in its very own café!" said Paul Solomon, Co-CEO of Moose Toys. "This truly speaks volumes to the strength of the brand and as we expand more and more into entertainment, licensing and new categories, Shopkins continues to exceed our expectations."

The Shopkins Macaron Café lets kids step into the world of Shopkins to celebrate the launch of Shopkins Season 8: World Vacation. The first wave of Shopkins: World Vacation tours Europe, introducing new Shopkins and Shoppies characters inspired by France, Italy, Germany, the U.K. and more.

Opening its doors in New York City from June 17-19 in Tribeca, the café is completely free to attend for lucky fans with a coveted reservation. The Shopkins Macaron Café is Parisian-themed, inspired by one of the newest playsets in Season 8, the Oh La La Macaron Café. Inside the café, fans will be greeted with amazing Shopkins photo opportunities, a dazzling manicure station, close-up looks at Season 8 and opportunities to play with the new product. Guests can also enjoy the adorable and tasty Shopkins Macarons.

While all reservations are currently full, guests can still join the waitlist at www.shopkinscafe.com in case spots open.

About Moose Toys

Moose Toys has a simple mission - to make children happy! The business has earned a solid reputation as a leader in creating new ways to play and time and time again, has shown an innate ability to respond to emerging trends and create market leading brands.
Most recently this was proven with the success of the global phenomenon Shopkins! The brand continues to break all records in the collectable category; and with 900 million units sold to date, these pint size inanimate objects have reinvigorated how kids collect and play.
This family run business has seen tremendous growth over the past four years solidifying the position as the 5th biggest toy manufacturer in the US as at end 2016. Success extends to the recent development of content, entertainment and global licensing deals for Shopkins, and to partnerships with Disney and Universal to co-create collectable lines.
Moose creates, manufactures and markets brands across the collectable, arts, activity, action figure, dolls and youth electronics categories featuring much loved brands such as: Shopkins, Little Live Pets, Beados, Happy Places, The Grossery Gang, The Trash Pack and Mighty Beanz.
Moose Toys calls Australia home and has teams across Los Angeles, Hong Kong, China, London, Paris and Vietnam, employing more than 300 staff and distributing to over 100 countries.

SOURCE Moose Toys