shopkick In-Store Shopper Traffic Data Reveals Impact of Thanksgiving Openings on Black Friday Visits

Mobile Played a Larger Role in Shopper Research and Planning This Year

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Dec 01, 2014, 06:52 ET

REDWOOD CITY, Calif., Dec. 1, 2014 /PRNewswire/ -- shopkick, the most widely used real-world shopping app, today reveals in-store shopper traffic data that shows the "Thanksgiving Effect" of early store openings on in-store visits, how shopping patterns have changed year-over-year, peak-shopping times, and more:

30% of all store visits happened before midnight Pacific Time on Thanksgiving Day 2014.

Store openings on Thanksgiving Day 2014 had a more pronounced impact compared to previous years.

Compared to 2013, early store openings shifted 12% more shopper traffic to Thanksgiving this year
30% of all "Black Friday" store visits happened before midnight PST on Thanksgiving versus 18% in 2013, 16% in 2012 and 13% in 2011
In-store shopper traffic peaked on Thanksgiving at 6 p.m. PST while Black Friday's peak was 11 a.m. PST. In 2013, it was 8 p.m. PST on Thanksgiving and 1 p.m. PST on Black Friday
Early store openings on Thanksgiving led to 9% incremental store trips by shopkick users who visited the same store chain on both Thursday and Friday; 13% of shopkick shoppers visited the same store on both days, which led to 9% of store trips overall
This year, 84% of shopkick users viewed products before visiting a store versus 77% in 2013
The average shopkick user viewed 650 products within the app during the week leading up to and including Black Friday

"Shifts in store hours, retailers' promotion strategies and mobile usage played a major role in how shoppers went about shopping and buying over the Thanksgiving holiday weekend this year," said Cyriac Roeding, CEO and co-founder of shopkick. "We saw those store strategies work with 9% store incremental trips where shoppers had a reason to go visit a store on both Thursday and Friday. Walmart for example executed this well with its multiple doorbuster events at different times."

Shopkick shows the best deals and products at favorite stores, and delivers high-value rewards, in a currency called "kicks," to shoppers for a variety of actions they take as they go about shopping: being present in stores, browsing and interacting with products, and purchasing at participating retail stores as well as right within the app. Shoppers can redeem kicks to treat themselves with store gift cards, a free coffee or dinner, Coach handbags, song downloads, movie tickets, donations to charity and more.

Shopkick is available for free on the iPhone from the App Store at www.itunes.com/appstore/ and for Android from Google Play at https://play.google.com/store/apps/details?id=com.shopkick.app.

About shopkick, Inc.
The shopkick app is the best mobile shopping companion that helps users save money and get rewarded. At home or on the go, find the best deals and trending products at the favorite stores. "Save" items anywhere you want, to be reminded next time you visit a store where they're sold. All this while earning rewards along the way for everyday shopping actions like store visits, picking up products at stores, and purchases.

The World Economic Forum (WEF) named shopkick a Technology Pioneer 2013. Forbes rated shopkick as one of America's 100 Most Promising Companies in 2014. Inc, magazine named shopkick of the Fastest Growing Private Companies in America in 2014, and Nielsen ranked shopkick the most widely and often used real-world shopping app. Shopkick's growing Partner Alliance includes American Eagle Outfitters, Best Buy, Crate and Barrel, JCPenney, Macy's, MasterCard, Old Navy, Simon Property Group, Sony, The Sports Authority, Target, Visa, Procter & Gamble, Mondelez, Revlon, Unilever, Pepsi, Levi's, HP and more. The Redwood City-based company was initially funded by Kleiner Perkins' iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn and investor in Facebook. In October 2014, shopkick was acquired by SK planet, the South Korea-based mobile and commerce leader.

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SOURCE shopkick