Shopatron Kicks Off 2011 with 45% Same-Store Sales Growth

SAN LUIS OBISPO, Calif., May 4, 2011 /PRNewswire/ -- Shopatron has picked up where it left off last year, reporting same-store online sales growth of 45% for the first quarter of 2011. The growth – for the period of Jan. 1 through March 31 – marks the sixth consecutive quarter the Shopatron order exchange has seen double-digit online sales growth over the previous year. Shopatron, a world leader in retail-integrated eCommerce, closed out the fourth quarter of 2010 with 40% comparative-quarter growth.

(Logo:  http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

"The first quarter can be a challenge for many brands and their retailers," said Mark Grondin, Senior Vice President of Marketing for Shopatron. "But selling online and using dealer-supported distribution is convenient for the end consumer, whether they're trying to save on shipping with in-store pickup, or avoid high gas prices and poor weather conditions with home delivery."

A handful of industries on the Shopatron order exchange enjoyed as much as triple-digit growth during the first quarter, including automotive aftermarket (151%), camera and photo (251%), consumer electronics (113%) and home furnishings and hardware (104%).

Some of Shopatron's seasonal categories also saw notable growth in the first quarter, including lawn and garden equipment and tools (53%), pet and equine (54%), sporting goods (44%) and snowsports (52%).

"And the best part is that many of our retail partners have seen similar growth in their in-store sales," Grondin added. "In a recent survey, 28% of retailers noted that their in-store sales had increased over 10% versus 2010. While this is not as large as our online sales growth, we think it's a good sign that some retail sectors are returning to solid growth."

In the first quarter, Shopatron was also busy launching online stores for high-profile clients such as Alpine Electronics, Louisville Slugger, Kawasaki Motors UK, Suzuki Great Britain and Suzuki Marine.

ABOUT SHOPATRON

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with almost 1,000 brands and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's retail-friendly solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, which enables in-store pickup capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

For more information, call 866-625-5050 or visit ecommerce.shopatron.com.

SOURCE Shopatron

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