Shopatron Helps Clients Sell More Online With New Age Tools

SAN LUIS OBISPO, Calif., Jan. 26, 2011 /PRNewswire/ -- Mobile commerce and social media shopping have been hot topics during the winter trade show season, and will again be on the agenda at the upcoming Craft & Hobby Association (CHA), PGA Merchandise and Toy Industry Association (TIA) shows.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

The CHA show opens Saturday with a keynote presentation from Facebook Director of Market Development Randi Zuckerberg on "The Innovative Consumer – Using Facebook to Connect and Grow Your Business."

If industry trade shows have taught branded manufacturers anything this year, it's that selling via traditional, branded websites is no longer enough. As technology evolves, so does the modern-day consumer, constantly finding new and inventive ways to make informed purchases and save both time and money.

"Mobile and social shopping have gone from being the next big thing to becoming integral parts of today's eCommerce strategy," said Ed Stevens, Founder and CEO of Shopatron, an eCommerce provider located in San Luis Obispo, Calif. "If you want to remain competitive in today's marketplace, you have to remain at the forefront of these emerging eCommerce strategies."

Shopatron not only enables brands to sell more online using a retail-integrated eCommerce system, but allows branded manufacturers to reach end consumers through innovative features such as Facebook social stores and mobile stores.

A number of Shopatron brands have extended their online stores to Facebook as part of the Shopatron Affiliate Network, including Breyer Horses (toys), Hero Arts (arts and crafts) and Jimmy Lewis Boards (sporting goods).

More than 800 Shopatron clients have launched mobile stores, which come standard with its patent-pending eCommerce platform. While mCommerce is still gaining traction in some industries, some Shopatron stores have seen as much as 7.5% of their overall traffic generated from mobile users.

Having multiple eCommerce channels, along with retail integration, helped the toy and sporting goods industries enjoy a banner holiday season on the Shopatron Network. The sporting goods industry saw same-store sales grow 32% in Q4 of 2010, while the toy industry grew 12% in Q4.

You can learn more about Shopatron's unique eCommerce solutions, or set up an appointment to speak with a Shopatron representative at the PGA, CHA or TIA shows, by calling 1-866-625-5050. Dealers attending those shows are encouraged to meet with their brands or contact Shopatron to find out how they can gain incremental sales through the Shopatron network.

ABOUT SHOPATRON

Founded in 2001 in San Luis Obispo, Calif., Shopatron is the No. 1 retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron meets the evolving eCommerce needs of branded manufacturers and multi-channel retailers.

Shopatron clients include top brands such as Suzuki, Polaroid, Mizuno, Ducati, JL Audio and Sport Chalet. For more information, call 866-625-5050 or visit ecommerce.shopatron.com.

SOURCE Shopatron, Inc.