Shocking New Fitness Wearable from Soft Star Shoes Makes Its April Fool's Day Debut

CORVALLIS, Ore., March 30, 2016 /PRNewswire/ -- Slacking on that daily step goal? Soft Star Shoes has taken fitness motivation aids to "stunning" new heights with its latest style, the JOLT. Inspired by the old fitness adage, "no pain, no gain", this new interactive shoe taps into a compelling type of motivation to help wearers stay active: visceral fear. (Don't worry, this shocker shoe isn't real, but with Soft Star's promise to donate 10 cents per JOLT page view up to $1000 to the wellness nonprofit Healthy Child, Healthy World, this promotion could have a very authentic impact on children's health and safety!)

If you're struggling to keep up with those New Year's fitness goals, you're not alone; over 35% of Americans resolved to get more active this year, but 1 in 3 of them didn't make it through January … and it likely isn't the first time.

Photo - http://photos.prnewswire.com/prnh/20160330/349357
Photo - http://photos.prnewswire.com/prnh/20160330/349358

These stats are dismal, but not surprising. Lifestyle changes are hard! Motivating yourself to do anything during dark winter days can be a Herculean effort. In fact, one almost wonders why anyone would be motivated to choose exercise over Netflix-binging in the season of SAD … without a little kick-start, that is.

Now, you can re-energize your training regime with the JOLT, the shoe guaranteed to give your flagging fitness resolutions a shock to the system. Sure, last-gen wearable technologies like FitBits and heart rate monitors help you track your performance … but they still rely on you to elevate it. The JOLT is different. This revolutionary shoe harnesses the time-tested benefits of electrotherapy to dramatically transform your fitness routine.

Soft Star Shoes, the creators of the JOLT, drew upon the research of countless motivational scientists, from White Goodman to Herb Brooks to B.F. Skinner. As explained by design consultant M. D. Sade, "Basically, the JOLT works by creating a 'corrective comfort imbalance'. This shoe makes failing to workout an unpleasant experience, encouraging the wearer to seek the now more comfortable state of breaking a sweat. Brisk jogs, endless burpees, full-contact mixed martial arts with a kangaroo … all manner of active pursuits are now preferable to the consequences of sitting still while wearing the JOLT. We're just so pleased with the results!"

Using the JOLT couldn't be simpler. Just place the shoes on your feet; dial-in a calorie-burning or step goal for the day; engage the patented Lace-Lock™ mechanism; and off you go down the path to a fitter you … at top speed! You see, once activated, JOLT personal trainers start "encouraging" healthier habits almost immediately … no more procrastination! Any time you stop moving, your shoes will pep you up with a burst of electricity. Yes, these shoes actually give you energy when you need it most! The JOLT dynamically adjusts the frequency and intensity of these shocks encouragement boosts until you respond with movement, tailoring its function to your unique motivational needs. Best of all, the Lace-Lock™ technology will hold your shoes securely on your feet until you have reached your goal, no matter what it takes! No need to recharge; these super-sustainable shoes draw power from completely renewable resources: blood, sweat, and tears, all of which are produced in abundance while engaging in a day of JOLT-driven activity. So get ready to see results … this time, failure is NOT an option ;) Available for $180 at www.softstarshoes.com/jolt-shoes.html .

CONTACT:
Jana DiSanti
5417535845

SOURCE Soft Star Shoes

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED