Shell Rotella® Named Title Sponsor of Jack Link's Major League Fishing® Event

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Nov 19, 2013, 02:30 ET

TULSA, Okla., Nov. 19, 2013 /PRNewswire/ -- Jack Link's Major League Fishing announced today that Shell Rotella®, makers of heavy duty diesel engine oils, has become a primary league sponsor, including the title sponsor for the 2014 Shell Rotella Challenge Cup.

The Shell Rotella Challenge Cup will air on Outdoor Channel, America's Leader in Outdoor TV, beginning in March 2014. The Challenge Cup, the second of two Major League Fishing events filmed this year, features lakes around the Denton, Texas, area.

"We couldn't be more pleased to have an industry leader such as Shell Rotella as one of Major League Fishing's primary sponsors as we move forward," said league General Manager Jim Wilburn. "Their connection to hard working people is a great fit for our organization."

Major League Fishing is a partnership between Outdoor Channel and 24 of the world's best anglers. The league features made-for-television bass fishing events and utilizes the most innovative format in competitive fishing.

"Major League Fishing is growing and growing," Wilburn said. "One of the areas that signifies that growth is the diversity that we're finding in our sponsorships. We are thrilled to welcome Shell Rotella to Major League Fishing, and at the same time we're confident that Shell Rotella is going to be pleased with what we have to offer through our growing fan base."

Major League Fishing recently filmed two events. The first, the General Tire Summit Cup, will air at least six times per week during the first quarter of 2014 on Outdoor Channel. The Summit Cup was filmed on lakes around Alpena, Michigan. The second event, The Shell Rotella Challenge Cup, was filmed in October.

"The Shell Rotella brand is excited to partner with Major League Fishing and to support its continued growth," said Chris Guerrero, global brand manager, Shell Rotella. "Major League Fishing has captured the attention of the entire fishing community and we are pleased to be a part of a sport that has such great appeal to people that work hard and play hard."

Major League Fishing's made-for-television events utilize a format that allows anglers to weigh all the score-able bass that they catch. The bass are immediately weighed after they are caught then released back into the water. Anglers know where they rank in the standings at all times via real-time leader boards in their boats. The competitors are not allowed to practice before events.

About Shell Rotella

The Shell Rotella® brand is committed to making sure that hard working individuals can count on Shell Rotella® engine oils to help keep their trucks and equipment operating properly. The Shell Rotella® Energized Protection™ product portfolio is led by three premium heavy duty engine oils that are part of a tiered, easy to understand ladder of protection. They include Shell Rotella® T6 Full Synthetic, Shell Rotella® T5 Synthetic Blend Technology and Shell Rotella® T Triple Protection® engine oils. For more information about Shell Rotella® heavy duty engine oils visit www.Rotella.com or follow Shell Rotella® on Facebook or Twitter.

About Jack Link's Major League Fishing

Major League Fishing is a partnership of 24 of the world's most talented, influential professional bass anglers and Outdoor Channel. Jack Link's is the organization's title sponsor. For more information, visit www.majorleaguefishing.com.

About Outdoor Channel

Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America's Leader In Outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Kroenke Sports & Entertainment, LLC and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by 39.1 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter and on Facebook, and download our iPhone and iPad app.

SOURCE Outdoor Channel