Shark Tank's Bestselling Jewish Brand, The Mensch On A Bench, Kicks Off Hanukkah One Mitzvah At A Time

CINCINNATI, Ohio, Nov. 15, 2018 /PRNewswire/ -- The iconic Jewish brand, THE MENSCH ON A BENCH, is celebrating its sixth Hanukkah season by expanding its family to include: the adorable and good-hearted Mitzvah Moose, as well as the wise (and hilarious) Ask Papa. The Mensch on a Bench remains the number one Jewish toy brand, and as such, looks to add thoughtful and appropriate add-ons each year to round out their messaging and product line. Along with expanding its family, the brand has had an amazing year beginning with a feature in Heading Home, a documentary about the underdog journey of the Israel national baseball team and being named their mascot by Cody Decker. From the underdogs to the major leagues, The Mensch on a Bench was honored along with Shark Tank investor, Robert Herjavec, at Boston's Fenway Park during Jewish Heritage Night - sparking rumors that he might have been one of their good luck charms as they went on to clinch the American League East Championship and the 2018 World Series!

"We're extremely excited to introduce our newest product offerings: Mitzvah Moose, a book and adorable plush doll that emphasizes the importance of doing good deeds, and Ask Papa, the hilarious talking Jewish grandfather doll," said creator, Neal Hoffman. "I wrote Mitzvah Moose with the hope that families across the country would read it together and use it as a tool to promote positivity and goodness. Being a good role model for children is so important, and every year I'm amazed at how Moshe brings joy to so many. From baseball to Hanukkah, the brand breaks down barriers and replaces them with faith."

As the 2018 Hanukkah season approaches, over 200,000 Jewish and Interfaith families all over the country are getting their mensches and benches ready for another season of celebrating. Introduced last year, Ask Bubbe has proven to be a favorite among families with her witty sense of humor. And whether you call him Papa or Zayde, Ask Papa, which is what Mr. Hoffman lovingly called his grandfather, is sure to be the perfect sidekick for Ask Bubbe.

Hanukkah is all about being a mensch and doing mitzvot! On Sunday, November 18, the second annual National Mensch Day kicks off; everyone, regardless of their religion or beliefs, can practice what it means to be a mensch. No matter how big or small, one's good deeds - even if it's just a simple smile or hug – is sure to make a difference. (#BeAMenschDay)

As in years past, The Mensch on a Bench is also featured in the incredibly popular holiday app, Elf Yourself® by Office Depot and OfficeMax. It is the fourth year in a row whereby consumers can choose between three Hanukkah themed dances to dance as a solo mensch, or in a group with friends or family members!

Each and every Mensch on a Bench product will make a great gift this Hanukkah. Whether it's for kids, families, or grandparents, there's a gift for everyone on the list.   

• NEW! Ask Papa (SRP $19.99), available at Target and Amazon.
• NEW! Mitzvah Moose (SRP $24.99), available at Target, Bed Bath and Beyond, and Michaels.
• The Mensch on a Bench (SRP $29.99), available at Target, Bed Bath and Beyond, Michaels and Amazon.
• Ask Bubbe (SRP $19.99), available at Target, Bed Bath and Beyond, and Michaels.

About The Mensch on a Bench
Created by Neal Hoffman in 2013, The Mensch on a Bench tells the wonderful story of Moshe the Mensch, who watched over the menorah during the great miracle of Hanukkah. The award-winning brand debuted on Shark Tank in 2014 and has since become the best-selling Jewish toy brand. Over 200,000 Jewish and interfaith families have brought home The Mensch on a Bench, along with members of their mishpacha: Ask Bubbe, Hannah the Hanukkah Hero, Dreidel Dog, Ask Papa, and Mitzvah Moose. The brand introduces children to Hanukkah traditions, and it encourages children to do the right thing by being a mensch - a good and honorable person. Some of the accolades bestowed upon Mr. Hoffman and the brand include attendance at White House Hanukkah parties, winner of Cincinnati's 2016 40 under 40 award, being named International Mensch of the Year by the Mensch Foundation in 2014, a feature in Team Israel's Heading Home documentary, as well as a recent partnership with Major League Baseball's Boston Red Sox. For additional information, please visit www.TheMenschOnABench.com. To become a part of their fun-loving community, check them out on Facebook, Twitter, Instagram, and Pinterest.

Contact:
Allison Katz
NOBL Communications
508-963-9034
[email protected]

SOURCE The Mensch on a Bench

Related Links

http://www.TheMenschOnABench.com

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