Shareablee Social Scorecard Reveals Top 25 U.S. Social Brands in Q2 2015

National Geographic, NBA, WWE dominate Top 25

Entertainment most socially engaged industry on social; Telemundo sees the most growth

News provided by

Shareablee Inc.

Jul 29, 2015, 09:00 ET

NEW YORK, July 29, 2015 /PRNewswire/ -- Leading social media benchmarking and predictive analytics firm, Shareablee Inc., released the Top 25 Social U.S. Brands in Q2 2015. The ranking reflects a growth of 5.4 percent in social engagement compared to Q1 2015, and a total of 20.1 billion social actions (9.3 billion on Facebook, 806.4 million on Twitter, 10 billion on Instagram).

National Geographic dominates the Top 25 ranking with 383.7 million total actions (likes, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram, also ranking #1 on Instagram with 356.1 million actions. WWE ranked #1 on Facebook with 66.5 million total actions, and the NBA is the leading U.S. brand on Twitter with 5.6 million engaged actions. Telemundo saw the largest growth of any brand in the Top 25 compared to Q1 2015 (92 percent) largely driven by Facebook.

Shareablee Social Scorecard: Top 25 U.S. Social Brands Q2 2015

April 1 – June 30, 2015

Rank

Brand

Total

Actionsi

Facebook

Twitter

Instagram

Total

Contentii

Facebook

Twitter

Instagram

Actions per PostiiI

Facebook

Twitter

Instagram

Fans & Followersiv

Facebook

Twitter

Instagram

1.

National Geographic

383.7M

2,918

131,508

69.5M

2.

NBA

299.6M

7,552

39,675

51.1M

3.

WWE

97.9M

5,626

17,400

34.1M

4.

NFL

88.4M

5,976

14,791

27.7M

5.

MTV

67.7M

8,459

8,004

63.6M

6.

MLB

67.4M

6,193

10,882

12.8M

7.

Victoria's Secret

66.6M

707

94,181

50.9M

8.

Fox News

57.3M

8,408

6,815

15.9M

9.

Telemundo

51.1M

8,232

6,212

8.8M

10.

Brandy Melville USA

49.6M

963

51,494

3M

11.

GoPro

48M

1,178

40,765

15.7M

12.

Anastasia Beverly Hills

46.1M

1,801

25,582

5.5M

13.

E! Online

45M

11,402

3,949

18.7M

14.

BuzzFeed Video

44.4M

2,779

15,964

5.9M

15.

Aeropostale

41.3M

1,036

39,909

13.6M

16.

NHL

39.8M

5,945

6,695

9M

17.

BuzzFeed

37M

7,743

4,783

7.9M

18.

Urban Outfitters

35.2M

1,256

27,998

6.2M

19.

Bleacher Report

35M

6,041

5,791

5.6M

20.

National Geographic Travel

34.5M

2,326

14,818

9.4M

21.

People.com

34M

10,889

3,118

12.7M

22.

Hollywood Life

33.5M

12,524

2,676

3.3M

23.

H&M

30.8M

844

36,444

11.1M

24.

Discovery

30.4M

1,767

17,219

38.7M

25.

Forever 21

29.2M

884

33,026

20.8M


i 

Total actions is the sum of all post-level likes, shares, favorites, retweets and comments.

ii 

Total content is the sum of all posts, tweets and media published by each brand across Facebook, Twitter or Instagram.

iii 

Actions per post is the average number of actions garnered by each post made to Facebook, Twitter or Instagram.

iv 

Total fans/followers includes fans/followers for all properties under each brand as of June 30, 2015.

*

This ranking excludes sports teams, TV shows and celebrities.

The top five performing categories ranked by social media actions across all platforms are:

  1. Entertainment (10.4 billion)
  2. Sports (2.9 billion)
  3. Media Publishing (2.6 billion)
  4. Retail (1.3 billion)
  5. Consumer Packaged Goods (348.5 million)

Other notable findings include:

  • Posts and tweets containing video increased 2 percent in Q2 over Q1 2015, and drove a 17 percent growth in total social actions.
  • The fastest growing categories by volume of social media actions were Finance, 30 percent, Media Publishing, 11 percent, Education, 10 percent, and Sports, 10 percent.
  • The Top 5 Brands on Facebook: WWE (66.5 million actions), NBA (58.1 million actions), Fox News (55.2 million actions), Telemundo (49 million actions), MTV (46.8 million actions)
  • The Top 5 Brands on Twitter: NBA (5.6 million actions), Bleacher Report (5.2 million actions), BuzzFeed (3.7 million actions), MLB (3.3 million actions), NFL (3.2 million actions)
  • The Top 5 Brands on Instagram: National Geographic (356.1 million actions), NBA (236 million actions), NFL (67 million actions), Victoria's Secret (65.2 million actions), MLB (57.4 million actions)
  • In Q2 2015, US brands saw a 119 percent growth in social amplification (sum of shares and retweets) compared to Q1 2015.

About Shareablee Inc.

Launched in 2013, Shareablee Inc.  is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:  
Kara Lawson
Shareablee
Email: [email protected]   
Phone: 917.808.6402

SOURCE Shareablee Inc.

Related Links

http://www.shareablee.com

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