Shareablee Ranks Top 10 Sports Media Brands in February 2016

NEW YORK, March 10, 2016 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with FOX Sports, NBA, Bleacher Report, Johnson & Johnson, NFL, Hearst Corporation and Luxottica, among others, today released a February 2016 ranking of the most socially engaged sports media brands in the U.S. The ranking, which includes all sports-related media properties' main flagship pages and ancillary pages, reflects a total of 301 million social actions across Facebook, Twitter, Instagram and YouTube (excluding views). This was a 74 percent year over year growth, driven by a 261 percent growth on Instagram. Engagement on video content accounted for 24 percent of total social actions. Sports media brands represented 4 percent of all social actions taken on content published by U.S. brands in February.

ESPN ranked number one overall with 132.5 million total social actions, topping Facebook with 35.3 million actions, Twitter with 9.5 million actions and Instagram with 87.7 million actions. ESPN also captured the most social amplification (shares and retweets) of any media brand with 5.7 million shares and retweets on Facebook and Twitter. Bleacher Report captured the most Facebook video actions at 9.1 million. FOX Sports ranked number one on YouTube with 117 thousand actions excluding views. Turner Sports saw the largest growth of any Top 10 sports media brand at 44 percent, driven by NBA on TNT's 134 percent growth in February compared to January.

ⁱ Total actions metric includes the total volume of post-level likes, shares, retweets, and comments for all properties under each brand across platforms.
ⁱⁱ Total content includes all posts, tweets, media and YouTube videos posted by all properties under each brand across platforms.
ⁱⁱⁱ "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties under the sports media in the time period, divided by the total fan count of all properties under the brand. This value is then set as an index against all U.S. Sports Media brands.
^iv Percent of Engagement from video metric is the percentage of total actions that were brought in by video posts and tweets across Facebook, Twitter and Instagram.

Other notable findings include:

• The Top Five Sports Media Brands on Facebook: ESPN (35.3 million actions), FOX Sports (27.3 million actions), Bleacher Report (20.8 million actions), Turner Sports (12.8 million actions), CBS Sports (8.4 million actions)
• The Top Five Sports Media Brands on Twitter: ESPN (9.5 million actions), Bleacher Report (3.6 million actions), Turner Sports (1.2 million actions), FOX Sports (1 million actions), NFL Media (597 thousand actions)
• The Top Five Sports Media Brands on Instagram: ESPN (87.7 million actions), Bleacher Report (19.2 million actions), The Enthusiast Network (14.2 million actions), Turner Sports (12.2 million actions), beIN Media Group (3.3 million actions)
• The Top Five Sports Media Brands ranked by video engagement: ESPN (24.5 million actions), Bleacher Report (19.3 million actions), Turner Sports (8.9 million actions), FOX Sports (5.9 million actions), The Enthusiast Network (5 million actions).

Shareablee will be presenting the full findings via webinar on Tuesday, March 15, and is currently accepting registrants. View registration details by clicking here.

About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:
Kara Lawson
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Mobile: +1.917.808.6402

SOURCE Shareablee Inc.

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