Shareablee Ranks Publishers' Social Media Footprint

Shareablee Audience Engagement Ranking of Publishers uncovers which publishing brands have the highest social media engagement across verticals and platforms

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Shareablee

Jul 31, 2014, 03:29 ET

NEW YORK, July 31, 2014 /PRNewswire/ -- Shareablee (http://www.shareablee.com), the leading social media benchmarking and audience engagement analysis firm, launched today a monthly ranking that reveals the social media engagement command of the leading online and print publishing brands in the U.S.

The Shareablee Audience Engagement Ranking of Publishers provides advertisers with a data-driven assessment of publishers' social media power. Shareablee's rankings are designed to shed light on measuring what matters as the media ecosystem matures.

Publishers' social media results are evaluated and ranked monthly according to audiences achieved across Facebook, Twitter and Instagram. Each month's ranking will identify the top 10 online and print publishers across all categories, along with the top three performing categories within publishing and each category's best-performing properties. The following metrics are used to compile rankings:

  • Unique engaged audience – the number of people who engage with a publisher's content in the report month
  • Quality of engagement – the portion of actions (post-level likes, shares, favorites, retweets and comments) attributable to a specified social media platform
  • Actions per post – the average number of actions that a publisher's post has received in a given period, which is a key indicator of the resonance of each individual communication

"Our data shows that publishers have a golden opportunity in social media right now. Over the past year, the average publisher has grown their total engaged audience by over 500%. On Facebook, the publishing industry drives a third of all comments, second only to television, and over a third of all shares. This is the perfect time for publishers and marketers to explore collaboration and take advantage of this upward momentum," notes Tania Yuki, CEO and founder of Shareablee.

For the month of June, 2014, the ranking of the top 10 online and print publishers across categories is as follows:

Shareablee Audience Engagement Ranking of Publishers Time Period: June, 2014

Publisher

Total Actionsi: Facebook, Twitter, Instagram(000)

Unique Engaged Audienceii: Facebook(000)

% Actionsiii (Facebook)

% Actions (Twitter)

% Actions (Instagram)

Actions Per Postiv: Facebook, Twitter, Instagram (000)

Industry Average

526

212

66.4%

3.8%

29.8%

0.8

1

National Geographic

39,061

3,557

12.7%

0.3%

86.9%

52.1

2

The Huffington Post

8,370

4,756

91.3%

8.2%

0.5%

1.2

3

Bleacher Report

7,225

3,665

89.6%

9.1%

1.3%

3.8

4

BuzzFeed

6,659

4,924

88.9%

9.5%

1.6%

2.7

5

J-14 Magazine

5,936

4,015

98.1%

0.6%

1.3%

5.6

6

People.com

5,177

2,389

86.6%

3.3%

10.1%

2.1

7

M Magazine

5,055

3,465

99.4%

0.3%

0.3%

6.2

8

Harper's Bazaar

4,481

1,309

90.1%

2.7%

7.3%

1.3

9

Country Living Magazine

4,334

1,973

99.3%

0.1%

0.6%

6.0

10

Seventeen Magazine

4,256

1,924

75.2%

4.2%

20.6%

3.0

i The total actions metric includes post-level likes, shares, favorites, retweets and comments.
ii Unique engaged audience metric references the number of people who engaged with the brand on social media in the report month.
iii % actions metric notes the portion of actions (likes, shares, favorites, retweets and comments) attributable to the specified social media platform.
iv Actions per post is the average of actions (likes, shares, favorites, retweets and comments) that a brand's post received in the report month.

The top performing categories of publishers for the month of June, 2014 ranked on the number of total social media actions garnered by each category:

  1. Entertainment (45,118,079)
  2. General news (24,532,467)
  3. Fashion and style (21,209,130)

The top performing publishers of the top categories for the month of June, 2014 assessed by unique engaged audience are:

  1. Entertainment
    1. BuzzFeed (4,924,217)
    2. J-14 Magazine (4,015,064)
    3. M Magazine (3,465,137)
  2. General news
    1. The Huffington Post (4,755,880)
    2. TIME (1,196,212)
    3. azcentral (1,000,975)
  3. Fashion and style
    1. Seventeen Magazine (1,924,404)
    2. Elle Magazine (1,758,658)
    3. Cosmopolitan Magazine (1,741,017)

The categories of publishers showing the most growth in average monthly actions per brand for June, 2014 are:

  1. Travel – 18.5%
  2. Business and finance – 7.2%
  3. Science and technology – 6.7%

The Shareablee Audience Engagement Ranking of Publishers will be made available shortly after the end of each month. To subscribe to Shareablee Audience Engagement Rankings, please visit http://www.shareablee.com/insights. Members of the press, please register at http://www.shareablee.com/press for advanced access.

About Shareablee
Launched in early 2013, Shareablee (http://www.shareablee.com) is the leading authority on social media intelligence for competitive benchmarking and actionable engagement analysis. Shareablee creates technologies that enable the easy capture and analysis of data from social media channels to monitor performance, identify key drivers of positive engagement, gain competitive edge and drive greater ROI on social media marketing.

SOURCE Shareablee

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