Shape Magazine And Discovery Life Channel Announce Exclusive Partnership To Launch "Love The Shape Of Your Life" Campaign

-- Multi-Platform Initiative Launches With the January/February Issue of Shape and the Debut of Discovery Life Channel on January 15 --

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Discovery Life Channel

Nov 19, 2014, 03:00 ET

SILVER SPRING, Md., Nov. 19, 2014 /PRNewswire/ -- Discovery Life Channel is shaping up its first partnership. The network, which will debut on January 15, 2015 on the current Discovery Fit & Health platform, has signed on Shape as an exclusive partner. The brands will collaborate on programming and content designed to drive the "Love the Shape of Your Life" campaign, encouraging women everywhere to embrace life's unexpected hurdles that have led them to where they are today. The partnership will leverage each of the brands strengths by featuring on-air, print, digital, and social extensions upon its launch. The initiative will kick off with a call for submissions with the January issue of Shape to coincide with the debut of Discovery Life Channel.

"It gives us tremendous confidence having a respected and valued partner like Shape as we build the buzz and excitement for the debut of Discovery Life Channel in January," said Jane Latman, general manager of Discovery Life Channel. "We are a network that is all about embracing life's unexpected challenges, and our 'Love the Shape of Your Life' campaign with Shape fully represents the heart of what both brands stand for – a place to for everyday people to share their remarkable struggles, journeys of perseverance, and ultimately, triumphs."

The "Love the Shape of Your Life" campaign will focus on extraordinary stories of fans sharing their personal journeys, whether it be weight loss, taking a risk, overcoming an obstacle, surviving a health scare, or more. Stories will be reviewed by editors at Shape and Discovery Life Channel for a chance to be featured in the May issue of Shape, as well as exposure on both brands' websites and social media. In addition, Discovery Life Channel will produce and air a series of on-air vignettes featuring women from Shape's January issue who are sharing their own stories of tremendous weight loss to help serve as inspiration for others to submit their stories of the obstacles they've overcome.

"This is a wonderful opportunity to shine a spotlight on a conversation that's very important to all of us here at Shape," said Elizabeth Goodman Artis, Chief Content Director of Shape. "Not only is this an incredible opportunity to partner with Discovery Life to broaden the discussion surrounding body image, it also provides another platform to celebrate the courage and resilience shown by so many women in the Shape community and by highlighting their most transformative, personal experiences in a way that hopefully inspires others to love their shape."

ABOUT DISCOVERY LIFE CHANNEL
On January 15, 2015, Discovery Fit & Health will become Discovery Life Channel – a network that embraces all of life's unplanned moments. Discovery Life brings viewers a kaleidoscope of human emotions and experiences through the true stories of ordinary people in extraordinary circumstances. From critical turning points to unexpected moments, Discovery Life explores people tackle life's surprising twists and turns. The network will be under the purview of Henry Schleiff, Group President of Investigation Discovery, American Heroes Channel, Destination America, Discovery Family Channel, and Discovery Fit & Health, with Jane Latman as General Manager. Discovery Fit & Health is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 3 billion cumulative subscribers in 220 countries and territories.

ABOUT AMERICAN MEDIA, INC.
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and health & fitness media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Soap Opera Digest, Shape, Fit Pregnancy, Natural Health, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 17 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, FitPregnancy.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 5.9+ million and reach more than 53 million men and women each month. AMI's digital properties reach an average of 46+ million unique visitors and 342+ million page views monthly.

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SOURCE Discovery Life Channel