Moreover, increasing awareness and changing perceptions about sexual wellness is notably driving the market growth, although negative social perception, including risk of addiction to sex toy will hamper the market growth.
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Regional Forecast & Analysis
37% of the market's growth will originate from APAC during the forecast period. China is the key market for sex toys market in APAC. Market growth in this region will be faster than the growth of the market in regions. APAC was the largest revenue contributor to the global sex toys market in 2020 and is expected to continue to lead the market during the forecast period. This can be primarily attributed to factors such as the availability of low-cost raw materials and labor for manufacturing and the growing supply chain network across regions which will facilitate the sex toys market growth in APAC over the forecast period.
Segmentation Forecast & Analysis
The sex toys market share growth by the adult vibrator segment will be significant during the forecast period. The adult vibrators market is growing in terms of market size and product offerings. Startup companies and key vendors have introduced various innovative product offerings. Vendors have expanded their product portfolio in terms of technology, product type, size and shape, and product packaging to gain a competitive edge, which is driving the growth of the market.
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Key Market Dynamics:
One of the major reasons for the increased use of sex toys is increasing awareness and changing perceptions about sexual wellness among users which is playing a key driving role in the sex toys market growth. A large variety of sex toys are available in the market, which includes luxury love devices, romantic toys, and kinky play toys. Moreover, the growing acceptance of sex toys, where they are no longer considered taboos, has enabled many couples to enhance their sexual lives with the use of sex toys such as vibrators. For instance, beginners are opting for sex toys such as easy-to-operate strap-on harnesses, butt plugs, and an adjustable harness. The presence of specialty sex toy stores and online channels such as Amazon.com, Inc., are enabling people to purchase products with ease. Thus, the increasing acceptance of sex toys and continuous product innovations by vendors have increased the popularity of sex toys.
Negative social perception, including risk of addiction, about sex toy is detrimental to sex toys market growth as it is discouraging customers from purchasing these products. Moreover, prohibition on the purchase and use of sex toy in countries such as Saudi Arabia is affecting the availability of these products, especially through the brick and mortar retail channel. This also makes it difficult for vendors to establish their presence in these regions as educating customers and creating awareness about the pleasure products becomes challenging. The perception of society often discourages people from openly buying sex toy. However, the perception of society largely remains the same and therefore poses a major challenge to the growth of the sex toy market. Lack of awareness and access to information about sex toy as a healthy option to understand sexual desires is leading to low adoption in some countries such as India, Bangladesh, and Saudi Arabia. Therefore, the decreased acceptance of sex toy among a wide population in few markets hinders market growth.
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Some Companies Mentioned with their Offerings
Church and Dwight Co. Inc.- The company offers sex toys such as condoms, vibrators, and lubricants.
- Doc Johnson Enterprises- The company offers a range of sex toys such as vibrators, dildos, strap-ons, masturbators, and others.
- JIMMYJANE- The company offers a range of sex toys such as bullets, dildos, plugs, lubricants, C-rings, and others.
- LELOi AB
- Luvu Brands Inc.
- Reckitt Benckiser Group Plc
- Tantus Inc.
- TENGA Co. Ltd.
- The Aneros Co.
- WOW Tech International GmbH
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Related Reports:
Sexual Wellness Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025: The sexual wellness market has the potential to grow by USD 32.02 billion during 2021-2025, and the market's growth momentum will accelerate at a CAGR of 10.86%. To get more exclusive research insights: Download Our Sample Report
Condom Market in US by Product and Distribution channel - Forecast and Analysis 2021-2025: The condom market size in US is expected to reach a value of USD 532.03 million during 2021-2025 at a CAGR of 8.32%. To get more exclusive research insights: Download Our Sample Report
Sex Toys Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 12.63% |
Market growth 2021-2025 |
$ 17.58 billion |
Market structure |
Fragmented |
YoY growth (%) |
13.61 |
Regional analysis |
North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA |
Performing market contribution |
APAC at 37% |
Key consumer countries |
US, China, Mexico, Russian Federation, UK, and France |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Church and Dwight Co. Inc., Doc Johnson Enterprises, JIMMYJANE, LELOi AB, Luvu Brands Inc., Reckitt Benckiser Group Plc, Tantus Inc., TENGA Co. Ltd., The Aneros Co., and WOW Tech International GmbH |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period. |
Customization preview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Key Topics Covered:
1 Executive Summary
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 01: Parent market
- Exhibit 02: Market characteristics
- 2.2 Value chain analysis
- Exhibit 03: Value chain analysis: Personal Products
3 Market Sizing
- 3.1 Market definition
- Exhibit 04: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 05: Market segments
- 3.4 Market outlook: Forecast for 2020 - 2025
- Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
- Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4 Five Forces Analysis
- 4.1 Five forces analysis
- Exhibit 08: Five forces analysis 2020 & 2025
- 4.2 Bargaining power of buyers
- Exhibit 09: Bargaining power of buyers
- 4.3 Bargaining power of suppliers
- Exhibit 10: Bargaining power of suppliers
- 4.4 Threat of new entrants
- Exhibit 11: Threat of new entrants
- 4.5 Threat of substitutes
- Exhibit 12: Threat of substitutes
- 4.6 Threat of rivalry
- Exhibit 13: Threat of rivalry
- 4.7 Market condition
- Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 15: Product - Market share 2020-2025 (%)
- 5.2 Comparison by Product
- Exhibit 16: Comparison by Product
- 5.3 Adult vibrators - Market size and forecast 2020-2025
- Exhibit 17: Adult vibrators - Market size and forecast 2020-2025 ($ million)
- Exhibit 18: Adult vibrators - Year-over-year growth 2020-2025 (%)
- 5.4 Dildos - Market size and forecast 2020-2025
- Exhibit 19: Dildos - Market size and forecast 2020-2025 ($ million)
- Exhibit 20: Dildos - Year-over-year growth 2020-2025 (%)
- 5.5 Erection rings - Market size and forecast 2020-2025
- Exhibit 21: Erection rings - Market size and forecast 2020-2025 ($ million)
- Exhibit 22: Erection rings - Year-over-year growth 2020-2025 (%)
- 5.6 Others - Market size and forecast 2020-2025
- Exhibit 23: Others - Market size and forecast 2020-2025 ($ million)
- Exhibit 24: Others - Year-over-year growth 2020-2025 (%)
- 5.7 Market opportunity by Product
- Exhibit 25: Market opportunity by Product
6 Market Segmentation by Distribution channel
- 6.1 Market segments
- Exhibit 26: Distribution channel - Market share 2020-2025 (%)
- 6.2 Comparison by Distribution channel
- Exhibit 27: Comparison by Distribution channel
- 6.3 Online stores - Market size and forecast 2020-2025
- Exhibit 28: Online stores - Market size and forecast 2020-2025 ($ million)
- Exhibit 29: Online stores - Year-over-year growth 2020-2025 (%)
- 6.4 Retail outlets and specialty stores - Market size and forecast 2020-2025
- Exhibit 30: Retail outlets and specialty stores - Market size and forecast 2020-2025 ($ million)
- Exhibit 31: Retail outlets and specialty stores - Year-over-year growth 2020-2025 (%)
- 6.5 Market opportunity by Distribution channel
- Exhibit 32: Market opportunity by Distribution channel
7 Customer landscape
8 Geographic Landscape
- 8.1 Geographic segmentation
- Exhibit 34: Market share by geography 2020-2025 (%)
- 8.2 Geographic comparison
- Exhibit 35: Geographic comparison
- 8.3 North America - Market size and forecast 2020-2025
- Exhibit 36: North America - Market size and forecast 2020-2025 ($ million)
- Exhibit 37: North America - Year-over-year growth 2020-2025 (%)
- 8.4 Europe - Market size and forecast 2020-2025
- Exhibit 38: Europe - Market size and forecast 2020-2025 ($ million)
- Exhibit 39: Europe - Year-over-year growth 2020-2025 (%)
- 8.5 APAC - Market size and forecast 2020-2025
- Exhibit 40: APAC - Market size and forecast 2020-2025 ($ million)
- Exhibit 41: APAC - Year-over-year growth 2020-2025 (%)
- 8.6 South America - Market size and forecast 2020-2025
- Exhibit 42: South America - Market size and forecast 2020-2025 ($ million)
- Exhibit 43: South America - Year-over-year growth 2020-2025 (%)
- 8.7 MEA - Market size and forecast 2020-2025
- Exhibit 44: MEA - Market size and forecast 2020-2025 ($ million)
- Exhibit 45: MEA - Year-over-year growth 2020-2025 (%)
- 8.8 Key leading countries
- Exhibit 46: Key leading countries
- 8.9 Market opportunity by geography
- Exhibit 47: Market opportunity by geography ($ million)
9 Drivers, Challenges, and Trends
10 Vendor Landscape
- 10.1 Overview
- Exhibit 49: Vendor landscape
- 10.2 Landscape disruption
- Exhibit 50: Landscape disruption
- Exhibit 51: Industry risks
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 52: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 53: Market positioning of vendors
- 11.3 Church and Dwight Co. Inc.
- Exhibit 54: Church and Dwight Co. Inc. - Overview
- Exhibit 55: Church and Dwight Co. Inc. - Business segments
- Exhibit 56: Church and Dwight Co. Inc. - Key offerings
- Exhibit 57: Church and Dwight Co. Inc. - Segment focus
- 11.4 Doc Johnson Enterprises
- Exhibit 58: Doc Johnson Enterprises - Overview
- Exhibit 59: Doc Johnson Enterprises - Product and service
- Exhibit 60: Doc Johnson Enterprises - Key offerings
- 11.5 JIMMYJANE
- Exhibit 61: JIMMYJANE - Overview
- Exhibit 62: JIMMYJANE - Product and service
- Exhibit 63: JIMMYJANE - Key offerings
- 11.6 LELOi AB
- Exhibit 64: LELOi AB - Overview
- Exhibit 65: LELOi AB - Product and service
- Exhibit 66: LELOi AB - Key offerings
- 11.7 Luvu Brands Inc.
- Exhibit 67: Luvu Brands Inc. - Overview
- Exhibit 68: Luvu Brands Inc. - Business segments
- Exhibit 69: Luvu Brands Inc. - Key offerings
- Exhibit 70: Luvu Brands Inc. - Segment focus
- 11.8 Reckitt Benckiser Group Plc
- Exhibit 71: Reckitt Benckiser Group Plc - Overview
- Exhibit 72: Reckitt Benckiser Group Plc - Business segments
- Exhibit 73: Reckitt Benckiser Group Plc- Key news
- Exhibit 74: Reckitt Benckiser Group Plc - Key offerings
- Exhibit 75: Reckitt Benckiser Group Plc - Segment focus
- 11.9 Tantus Inc.
- Exhibit 76: Tantus Inc. - Overview
- Exhibit 77: Tantus Inc. - Product and service
- Exhibit 78: Tantus Inc. - Key offerings
- 11.10 TENGA Co. Ltd.
- Exhibit 79: TENGA Co. Ltd. - Overview
- Exhibit 80: TENGA Co. Ltd. - Business segments
- Exhibit 81: TENGA Co. Ltd. - Key offerings
- Exhibit 82: TENGA Co. Ltd. - Segment focus
- 11.11 The Aneros Co.
- Exhibit 83: The Aneros Co. - Overview
- Exhibit 84: The Aneros Co. - Product and service
- Exhibit 85: The Aneros Co. - Key offerings
- 11.12 WOW Tech International GmbH
- Exhibit 86: WOW Tech International GmbH - Overview
- Exhibit 87: WOW Tech International GmbH - Product and service
- Exhibit 88: WOW Tech International GmbH - Key offerings
12 Appendix
- 12.2 Currency conversion rates for US$
- Exhibit 89: Currency conversion rates for US$
- 12.3 Research methodology
- Exhibit 90: Research Methodology
- Exhibit 91: Validation techniques employed for market sizing
- Exhibit 92: Information sources
- 12.4 List of abbreviations
- Exhibit 93: List of abbreviations
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SOURCE Technavio
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