Sensitive toothpaste market to grow by 6.55% Y-O-Y in 2023; Innovations and product line extensions - Technavio

NEW YORK , Feb. 6, 2023 /PRNewswire/ --

Sensitive toothpaste market insights -

• Vendors: 15+, Including BioMin USA, Church and Dwight Co. Inc., Colgate Palmolive Co, Coswell Spa, Dabur India Ltd., GlaxoSmithKline Plc, Group Pharmaceuticals Ltd., Henkel AG and Co. KGaA, Lion Corp., Optima Naturals S.r.l, Oriflame Holding AG, Patanjali Ayurved Ltd., Sheffield Pharmaceuticals LLC, Splat Global UK Ltd., Spotlight Oralcare EU, Sunstar Suisse SA, The Himalaya Drug Co., The Honest Co. Inc., The Procter and Gamble Co., Vicco Laboratories, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Distribution Channel (Offline and Online), Application (Low sensitive toothpaste and Highly sensitive toothpaste), and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

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In 2017, the sensitive toothpaste market was valued at USD 2,112.26 million. From a regional perspective, Europe held the largest market share, valued at USD 785.27 million. The sensitive toothpaste market size is estimated to grow by USD 1016.81 million from 2022 to 2027 at a CAGR of 6.87% according to Technavio.

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Sensitive toothpaste market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a sample!

Sensitive toothpaste market - Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including –

• Church and Dwight Co. Inc. - The company offers sensitive toothpaste called Aim Toothpaste with cavity protection and sensitive gum care.
• Colgate Palmolive Co - The company offers sensitive toothpaste under its brand called Colgate Sensitive Pro Relief whitening toothpaste.
• Dabur India Ltd. - The company offers sensitive toothpaste called Dabur Meswak with herbal extract.
• GlaxoSmithKline Plc - The company offers sensitive toothpaste under its brand Sensodyne for teeth sensitivity and gum protection.

Sensitive toothpaste market – Market Dynamics

Major Drivers – 

• Innovations and product line extension
• Growing awareness of oral and dental health
• Increase in demand for natural and organic oral care products

KEY challenges – 

• High adoption of homemade remedies and alternative products
• Availability of counterfeit products diminishing the brand value of genuine products
• Increasing demand for secondary oral hygiene products

Drivers and challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!

The sensitive toothpaste market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

What are the key data covered in this sensitive toothpaste market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the sensitive toothpaste market between 2023 and 2027
• Precise estimation of the size of the sensitive toothpaste market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the sensitive toothpaste market industry across Europe, North America, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of sensitive toothpaste market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global sensitive toothpaste market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global sensitive toothpaste market 2017 - 2021 ($ million)

• 4.2 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.3 Application Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2022-2027
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Application

• 7.1 Market segments 
• Exhibit 43: Chart on Application - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Application - Market share 2022-2027 (%)

• 7.2 Comparison by Application 
• Exhibit 45: Chart on Comparison by Application
• Exhibit 46: Data Table on Comparison by Application

• 7.3 Low sensitive toothpaste - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Low sensitive toothpaste - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Low sensitive toothpaste - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Low sensitive toothpaste - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Low sensitive toothpaste - Year-over-year growth 2022-2027 (%)

• 7.4 Highly sensitive toothpaste - Market size and forecast 2022-2027 
• Exhibit 51: Chart on Highly sensitive toothpaste - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Highly sensitive toothpaste - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Highly sensitive toothpaste - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Highly sensitive toothpaste - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Application 
• Exhibit 55: Market opportunity by Application ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 Europe - Market size and forecast 2022-2027
• Exhibit 61: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 France - Market size and forecast 2022-2027
• Exhibit 97: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Church and Dwight Co. Inc. 
• Exhibit 108: Church and Dwight Co. Inc. - Overview
• Exhibit 109: Church and Dwight Co. Inc. - Business segments
• Exhibit 110: Church and Dwight Co. Inc. - Key offerings
• Exhibit 111: Church and Dwight Co. Inc. - Segment focus

• 12.4 Colgate Palmolive Co 
• Exhibit 112: Colgate Palmolive Co - Overview
• Exhibit 113: Colgate Palmolive Co - Business segments
• Exhibit 114: Colgate Palmolive Co - Key news
• Exhibit 115: Colgate Palmolive Co - Key offerings
• Exhibit 116: Colgate Palmolive Co - Segment focus

• 12.5 Coswell Spa 
• Exhibit 117: Coswell Spa - Overview
• Exhibit 118: Coswell Spa - Product / Service
• Exhibit 119: Coswell Spa - Key offerings

• 12.6 Dabur India Ltd. 
• Exhibit 120: Dabur India Ltd. - Overview
• Exhibit 121: Dabur India Ltd. - Business segments
• Exhibit 122: Dabur India Ltd. - Key offerings
• Exhibit 123: Dabur India Ltd. - Segment focus

• 12.7 GlaxoSmithKline Plc 
• Exhibit 124: GlaxoSmithKline Plc - Overview
• Exhibit 125: GlaxoSmithKline Plc - Business segments
• Exhibit 126: GlaxoSmithKline Plc - Key offerings
• Exhibit 127: GlaxoSmithKline Plc - Segment focus

• 12.8 Henkel AG and Co. KGaA 
• Exhibit 128: Henkel AG and Co. KGaA - Overview
• Exhibit 129: Henkel AG and Co. KGaA - Business segments
• Exhibit 130: Henkel AG and Co. KGaA - Key news
• Exhibit 131: Henkel AG and Co. KGaA - Key offerings
• Exhibit 132: Henkel AG and Co. KGaA - Segment focus

• 12.9 Lion Corp. 
• Exhibit 133: Lion Corp. - Overview
• Exhibit 134: Lion Corp. - Business segments
• Exhibit 135: Lion Corp. - Key offerings
• Exhibit 136: Lion Corp. - Segment focus

• 12.10 Oriflame Holding AG 
• Exhibit 137: Oriflame Holding AG - Overview
• Exhibit 138: Oriflame Holding AG - Business segments
• Exhibit 139: Oriflame Holding AG - Key offerings
• Exhibit 140: Oriflame Holding AG - Segment focus

• 12.11 Patanjali Ayurved Ltd. 
• Exhibit 141: Patanjali Ayurved Ltd. - Overview
• Exhibit 142: Patanjali Ayurved Ltd. - Product / Service
• Exhibit 143: Patanjali Ayurved Ltd. - Key offerings

• 12.12 Sheffield Pharmaceuticals LLC 
• Exhibit 144: Sheffield Pharmaceuticals LLC - Overview
• Exhibit 145: Sheffield Pharmaceuticals LLC - Product / Service
• Exhibit 146: Sheffield Pharmaceuticals LLC - Key offerings

• 12.13 Splat Global UK Ltd. 
• Exhibit 147: Splat Global UK Ltd. - Overview
• Exhibit 148: Splat Global UK Ltd. - Product / Service
• Exhibit 149: Splat Global UK Ltd. - Key offerings

• 12.14 Sunstar Suisse SA 
• Exhibit 150: Sunstar Suisse SA - Overview
• Exhibit 151: Sunstar Suisse SA - Business segments
• Exhibit 152: Sunstar Suisse SA - Key offerings
• Exhibit 153: Sunstar Suisse SA - Segment focus

• 12.15 The Himalaya Drug Co. 
• Exhibit 154: The Himalaya Drug Co. - Overview
• Exhibit 155: The Himalaya Drug Co. - Product / Service
• Exhibit 156: The Himalaya Drug Co. - Key offerings

• 12.16 The Honest Co. Inc. 
• Exhibit 157: The Honest Co. Inc. - Overview
• Exhibit 158: The Honest Co. Inc. - Product / Service
• Exhibit 159: The Honest Co. Inc. - Key offerings

• 12.17 The Procter and Gamble Co. 
• Exhibit 160: The Procter and Gamble Co. - Overview
• Exhibit 161: The Procter and Gamble Co. - Business segments
• Exhibit 162: The Procter and Gamble Co. - Key news
• Exhibit 163: The Procter and Gamble Co. - Key offerings
• Exhibit 164: The Procter and Gamble Co. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 165: Inclusions checklist
• Exhibit 166: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 167: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 168: Research methodology
• Exhibit 169: Validation techniques employed for market sizing
• Exhibit 170: Information sources

• 13.5 List of abbreviations 
• Exhibit 171: List of abbreviations

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