Send a Touch of Magic with the Gift of a Complimentary Keebler Magical Cookie Bouquet this Grandparent's Day

Keebler partners with experiential marketer Fooji to Sweeten Family Moments of Togetherness from Afar

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Sep 08, 2020, 08:04 ET

CHICAGO, Sept. 8, 2020 /PRNewswire/ -- As many social distance from loved ones, Keebler wants to connect families and sweeten moments of togetherness, from afar, by giving people the opportunity to send a touch of magic with the gift of a free Keebler Magical Cookie Bouquet to those they miss most.

Grandparents and grandkids are feeling the heartache more than ever during these challenging times, so Ernie™ and the rest of the Keebler Elves found a way to reimagine family moments for those that are apart. Starting on September 8, in the days leading up to Grandparent's Day (September 13), Keebler will team up with experiential marketing partner, Fooji, to create some magic and give families the opportunity to gift a loved one – be it your grandparent, or just someone you miss – a complimentary Keebler Magical Cookie Bouquet!

During this limited time offer, fans can either send a Tweet using hashtag #SendKeeblerMagic and #promo or go to https://Keebler-magic.fooji.com/#start starting Tuesday, September 8 and a cookie bouquet will be delivered right to the doorstep of someone you love and miss most.

The Keebler Magical Cookie Bouquets come in an arrangement of "long stem Keebler Fudge Stripe™ cookie flowers" – complete with a spice drop center. Loved ones who receive the Keebler Magical Cookie Bouquet will also get to try a few of their favorite Keebler cookies, featuring more of Keebler's Elfin' Magic from the Hollow Tree and baked with a variety of real ingredients. In addition to the Fudge Stripes, made with Real Keebler Fudge, recipients will also receive Pecan Sandies™ and Chips Deluxe® Original, which are made with Real Madagascar vanilla and more Real Chocolate, respectively.

The Keebler Magical Cookie Bouquets are meant to celebrate the moments of togetherness that Keebler creates for modern families and highlight the magic & real ingredient inclusion that Ernie and the Keebler elves craft into each cookie.

Everyone can get in on the fun on social, too. Check out Instagram Lenses to play a game of catch with Fudge Stripes, Sandies, or Chips Deluxe cookies. Win and you'll be transformed into Ernie the Elf and get to visit the Hollow Tree. Users can also take on the challenge of helping Ernie add Real ingredients to the Keebler cookies through engaging arcade-style games on the GIPHY Arcade platform.

"With the Keebler Magical Cookie Bouquets, we wanted to help families feel like they're together in spirit," said Senior Associate Brand Manager Ryan Nolan. "And as a part of that, we extended the magic of Ernie and the Keebler elves to families through different means like the games on social where they may be connecting with loved ones most often during this time."

Keebler makes more than 30 varieties of cookies and sweet treats made from quality ingredients, including the new Chips Deluxe Birthday Cake, a new fun treat baked with real milk and white chocolate chips and colorful sprinkles for a bold, flavorful treat that families will enjoy. The latest innovation comes in a 9.5oz flow-wrapped tray for a suggested retail price of $2.79 and is now available in e-commerce, grocery, drug, convenience and mass merchandise stores nationwide.

The Keebler cookie portfolio includes classic Fudge Stripes™, Chips Deluxe®, Pecan Sandies®, Coconut Dreams™, fudge-stuffed E.L. Fudge® cookies, Soft Batch Chocolate Chip cookies and more. Made with Magic and Loved by Families™, Keebler cookies are available at mass, grocery and convenience stores nationwide for an average suggested retail price of $3.29.

For additional information, please visit Keebler.com and stay connected with Keebler on social (Instagram, Facebook, Twitter).

About Ferrara
Ferrara, a company related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of nearly 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach's®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more at www.ferrarausa.com.

About Fooji
Fooji is an award-winning brand activation platform that helps the world's most beloved brands acquire and engage fans. Founded in 2015 by Gregg Morton and Erik Zamudio, Fooji has become an industry leader in the brand activation space through its innovative method of reaching consumers. To date, Fooji has driven more than six billion impressions, worked with more than 150 brands, and delivered more than 500,000 total experiences to fans around the world. Learn more at www.fooji.com and follow us on social to experience the magic of on-demand marketing.

Media Contacts
Ashley Papanikolas
Ferrara
(773) 692-8109
[email protected]

Sarah Rothe
Golin
(312) 729-4006
[email protected]

SOURCE Ferrara