Segmint Inc. Debuts OneButton® Application At FinovateFall 2012

AKRON, Ohio, Sept. 12, 2012 /PRNewswire/ -- Segmint Inc., a fast-growing marketing technology company, today debuts the Segmint OneButton® application at FinovateFall 2012, a two-day showcase of the best new innovations in financial and banking technology. The OneButton® application utilizes Segmint's patented analytics platform to anticipate real-time consumer spending patterns and help financial institutions increase cross-sell conversion rates and maximize ROI.

"Cross-sell campaigns that engage customers and achieve strong ROI are driven by successfully leveraging real-time customer data and delivering the campaign in the customer's channel of choice - online," said Rob Heiser, president and CEO of Segmint Inc. "Financial institutions of all sizes can greatly increase the effectiveness of their cross-sell campaigns by utilizing Segmint's OneButton® application, which in one simple step, combines our patented real-time customer data analytics, custom banner ad creation and seamless delivery of relevant offers to customers via the bank's website."

According to Forrester Research, "Consumers have, on average, 30% of [their financial] products with a single provider," which clearly highlights the continued opportunity for financial institutions to focus on developing deep and broad relationships with their customers.

"Data-driven marketing CMO's looking to take their financial institution to the next level will appreciate the sophisticated analytics behind this powerful and easy-to-use application," adds Heiser.

About Segmint

Segmint is a fast-growing marketing technology company that helps our clients make their customer data instantly actionable. Through Segmint's patented and secure analytics platform, campaign management tool and ad delivery capabilities, our clients can target their customers with highly-relevant, individualized messaging on their website or online.  For more information, visit www.Segmint.com

Contact:
Jill Arslanian/Jennifer Raynor
Ardent Communications Group
216.712.7778
[email protected]

SOURCE Segmint Inc.

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