Sean John To Participate At The NBA All Star Weekend As Designated Presenting Sponsor With Macy's

NEW YORK, Feb. 12, 2015 /PRNewswire/ -- Sean John announces today that they will participate in the NBA All Star weekend activations from February 13^th to February 15^th, 2015 as one of the presenting sponsors.  In conjunction with Macy's and Sprint, Sean John will host the hottest weekend of the year providing fans, press, and brand admirers more chances than ever to experience the best of men's fashion and NBA All Star Weekend.

Kicking off the NBA All Star events the right way, Sean John inked "Dream Big" campaign stars, John Wall and Troy Ave to host personal appearances at Macy's Herald Square and Macy's DT Brooklyn on today and tomorrow.  With these PA's, both John Wall and Troy Ave will be available for interview and meet/ greet opportunities for fans and admirers of the brand. Immediately following Troy Ave's personal appearance at Macy's Brooklyn, attendees will also experience an exclusive performance from the famed hip hop artist.

For this year's Sprint NBA All-Star Celebrity Game on Friday, February 13th, Sean John has been coined "designated associate partner" to host the anticipated event. Influencers from the entertainment realm will go head to head with athletes past and present in the 2015 Sprint Celebrity Game during All-Star Weekend in New York City. The game this season at the world renowned Madison Square Garden, slated to be televised live on ESPN,  will prove to attract the biggest celebrities, tastemakers, and media alike.

On February 14^th, 2015, Sean John will act as designated presenting sponsor with Macy's for the 2015 NBA All Star Practice, where fans can experience the excitement first hand as the All-stars take to the court for their official practice. Following the practice and momentum build up to the most anticipated event of the season, Sean John will present the 64^th edition of the NBA All-Star Game with Macy's on Sunday, February 15^th, 2015. With performances from famed songbirds Christina Aguilera and Ariana Grande, entertainment and sports enthusiasts among the largest crowd in league history, will be a part of the excitement when the East and West All-Stars take their skills to the court for the coveted title.

Jeff Tweedy, President of Sean John had this to say, "Not only will our  involvement in the events surrounding NBA-All Star weekend further solidify our positioning as a fashiontainment brand , but the in-store activations with our 'Dream Big' talent, John Wall and Troy Ave, will prove to be the perfect partnership of celebrities in the entertainment and sports industry."

ABOUT SEAN JOHN
Sean John, a privately held company, was created by music icon Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. In May 2010, Sean John signed a deal with Macy's to be the exclusive U.S. department store retailer for the Sean John men's sportswear collection beginning in Holiday 2010. The Sean John product is available online at macys.com and in over 400 Macy's stores across the country, with additional doors to be added in the years ahead. Learn more at www.seanjohn.com

SOURCE Sean John

Related Links

http://www.seanjohn.com