Scripps Networks' Home Category Brands Open Doors With Rogers & Cowan as the Agency Of Record

NEW YORK, Jan. 12, 2012 /PRNewswire/ -- After a competitive search, Rogers & Cowan has been selected as the Agency of Record for Scripps Networks Interactive Inc's Home Category brands including HGTV, DIY Network, respective online destinations, and related branded products and services.  The agency will continue to build HGTV and DIY Network as the most recognized destinations for everything related to home – from renovation and real estate to design. 

"Rogers & Cowan is a creative organization with deep expertise in building entertainment and lifestyle brands," said Burton Jablin. "They combine their passion for our brands with creative thinking and valuable connections."

"As passionate fans of both networks, the agency is thrilled to be chosen to work alongside the talented teams at HGTV and DIY Network," said CEO Tom Tardio. "We have built a seasoned team of PR and social media professionals with a deep understanding of how to leverage our expertise and relationships to support the networks, talent and content as we look to play a key role to significantly increase awareness and engagement."

Rogers & Cowan's bi-coastal team will be led by Senior Vice President Maggie Gallant, who will work with the senior management of HGTV and DIY. The PR strategy for 2012 will be focused on driving ratings, online traffic and brand awareness. 

The bi-coastal Home Team" at Rogers & Cowan includes Vice Presidents Sheila Munguia and Jack Yeaton and Elizabeth Hess, Emily Lehrman, Lorraine Osmundsen, Irving Der, Marisa Van Brunt and Lauren Kenyon. 

About Rogers & Cowan
Rogers & Cowan is the world's leading entertainment public relations and marketing agency with offices in Los Angeles, New York and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, videogame publishers and distributors and digital media companies. Rogers & Cowan also creates integrated marketing solutions for consumer and technology brands seeking to build a connection with consumers through entertainment and lifestyle influences.  Find out more at www.rogersandcowan.com.   Rogers & Cowan is a unit of the Interpublic Group of Companies.

About Scripps Networks
Scripps Networks Interactive is a leading developer of high-profile, lifestyle-oriented content for many media platforms including television, digital, mobile and publishing. Besides HGTV and DIY, the company's media portfolio includes popular lifestyle brands Food Network, Cooking Channel, Travel Channel and Great American Country (GAC). On-air programming is complemented with online video, social media and e-commerce components on companion websites reaching millions of fans around the world.

Scripps Networks Interactive programming is viewed on every continent worldwide, while our websites lead their respective categories with more than 18 million unique visitors every month. Our content distribution includes, but is not limited to: video on demand, Internet, satellite radio, books, magazines, DVDs, videogames, and the latest mobile and emerging media. In addition, our brands touch consumers through branded merchandising such as kitchenware and other home products, food venues, and experiences as festivals and cruises.

Scripps Networks Interactive is headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Cincinnati, Detroit, Atlanta, Nashville, San Francisco and Chevy Chase, Md.

Contact Name: Tracy Thompson 
Rogers & Cowan  
Phone Number 1-310-854-8117
Email: [email protected]

SOURCE Rogers & Cowan

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