ScoreMobile®, The Leading Sports App for BlackBerry Smartphones, Launches ScoreMobile for BlackBerry PlayBook

New app offers BlackBerry PlayBook tablet users sleek new way of following top worldwide leagues

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TORONTO, July 5, 2011 /PRNewswire/ - Score Media Inc. (TSX: SCR), home of ScoreMobile®, the leading sports app worldwide in BlackBerry App World^TM - and a leading ad-supported sports app across all major smartphone platforms - today announced the launch of an optimized application for the BlackBerry® PlayBook^TM tablet. It will provide sports fans with access to real-time scores, stats, news, live blogs and original video.

The perfect sidekick for sports fans, the app offers features for TV companion viewing including interactive live blogs and Twitter streams of sporting events.  The BlackBerry PlayBook version of the ScoreMobile app is designed specifically for the tablet form factor and features full support for both portrait and landscape modes.

"ScoreMobile for BlackBerry smartphones launched two years ago," says Dale Fallon, Vice President, Digital Products, Score Media Inc. "Due to the overwhelming success to date it was clear that an app for the BlackBerry PlayBook tablet was an essential part of our mobile strategy."

"The BlackBerry PlayBook is elegant and powerful, which is very much how we think of ScoreMobile," says Fallon.  "Our fans have extremely high standards in terms of usability, and we've worked hard to deliver a stunning overall experience on this exciting new platform."

Built from the ground up for the BlackBerry PlayBook using HTML 5 and the BlackBerry WebWorks SDK for Tablet OS, ScoreMobile is a comprehensive multi-sport app covering top worldwide leagues including MLB, NFL, NBA, NHL, EPL and PGA.

"ScoreMobile applications have found great success on the BlackBerry platform and we are excited about the launch of the ScoreMobile application for the BlackBerry PlayBook," said Tyler Lessard, Vice President of BlackBerry Global Alliances and Developer Relations at RIM. "With real-time updates, interactive features and original video, the application is optimized for the PlayBook's form factor in either portrait or landscape mode."

As with previous apps for BlackBerry smartphones, Score Media partnered with innovative Toronto-based mobile software developers Five Mobile Inc.

The new version of ScoreMobile is available for download today on the BlackBerry PlayBook by visiting BlackBerry App World (www.blackberry.com/appworld).  Tablet OS version 1.0.6 or higher is required.

For more information on ScoreMobile, visit: www.thescore.com/scoremobile/

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About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company's digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month.  Score Media also operates theScore Satellite Radio which is available across North America on SiriusXM. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements
Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words "anticipate," "believe," "plan," "estimate," "expect," "intend," "will," "may" and "should" and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media's current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media's concentrated shareholder base and others including those discussed in Score Media's annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media's actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release.  Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

The BlackBerry and RIM families of related marks are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

SOURCE Score Media Inc.