Scion Launches The Build A Scion Application, A Personalized Take On Helping Consumers Craft Their Own Scion Vehicle Experience

TORRANCE, Calif., Dec. 20, 2011 /PRNewswire/ -- Scion is making it easier for consumers to configure and personalize their future car with Build A Scion, its new mobile application that configures, prices, and visualizes new Scion models. The Build A Scion app will implement additives such as accessories to the four models provided, as well as locating the nearest Scion dealer.

In Build A Scion, users can select any Scion vehicle - including the new iQ, xB, xD or tC models – and choose from an array of accessories and colors to generate numerous combinations. Users can also save and compare their customized vehicles in their own, personal showroom and virtually view their modified cars before purchase. Additionally, creating an account on Build A Scion automatically registers users on Scion.com, allowing users to view and synch configurations from the app and the website. Undecided users can take the "Which Scion are you Quiz" to determine which vehicle fits their lifestyles and personalities. When users are ready to purchase, once the closest Scion dealer has been determined, users can submit questions and quote requests directly through the app.

Because Scion dealers and accessories are frequently added and updated, the app was designed to handle these copy and image changes without requiring a new version release. The app also uses Scion services to calculate payments and send price requests.

"The team at Scion continues to innovate and create new contributions to Scion's interactive landscape," says Christina Duron-Yu, Interactive Marketing Manager for Scion. "We created the Build A Scion application to give consumers a tool to discover and configure which Scion vehicle best fits their lifestyle.  

"The new Build A Scion app is going to enhance the consumer's car shopping experience, allowing them to find a Scion that fits them best, while making the experience as stress-free, unique and all from their mobile device." says Owen Peacock, Scion National Marketing & Communications Manager.

Key Features in Build A Scion include:

• Configure, visualize and price new Scion models – iQ, xB, xD and tC
• Create numerous accessory and color combinations
• Save and compare up to five configured vehicles in your showroom
• View configured cars in a 360-degree rotation
• Check out saved configurations at Scion.com/BuildYourScion
• Take the "Which Scion are You?" quiz
• Find and contact local Scion dealers

The Build A Scion app is free for the iPhone, iPod Touch and iPad (requires iOS 4.0 or later) and is coming soon to Android devices. Build A Scion can be downloaded at: http://itunes.apple.com/us/app/id478477736?mt=8.

About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features four ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe and the all-new premium micro-subcompact iQ. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.

Press Contact:
Johnathan Melehan
Beyond Marketing Group
949.660.7972
[email protected]

Craig Taguchi
Scion Public Relations
[email protected]
310.468.3282

SOURCE Scion

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