The global scented candles market is fragmented, and the degree of fragmentation will accelerate during the forecast period. To help businesses improve their market position, the scented candles market provides a detailed analysis of around 25 vendors operating in the market. Bolsius International BV, Bridgewater Candle Co., Diptyque SAS, Godrej Consumer Products Ltd., Nest Fragrances LLC, Newell Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., ScentAir Technologies LLC, and The Procter and Gamble Co. are identified as some of the dominant players in the market.
Increasing investment in household interiors, the growing home decor market, and the diversified product portfolio of key vendors will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.
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Scented Candles Market 2021-2025: Segmentation Analysis
- Distribution Channel
- Geography
- North America
- Europe
- APAC
- South America
- MEA
By distribution channel, the offline segment accounted for maximum sales in the market in 2021. The expansion of offline retail stores in local and regional markets will be driving the growth of the segment over the forecast period. In addition, the adoption of the online-to-offline (O2O) business strategy by vendors to enhance sales from offline distribution channels will further accelerate the segment's growth.
By geography, APAC will have the largest share of the market. The region currently holds 34% of the global market share. Increasing consumer preferences and spending on aesthetic home fragrances will be crucial in driving the growth of the regional market. China is the major market for scented candles in APAC. The market growth in the region will be faster than the growth of the market in other regions. Countries such as the US, the UK, France, and Brazil will also emerge as prominent markets for scented candles during the forecast period.
The report also covers the following areas:
Scented Candles Market 2021-2025: Key Highlights
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will assist scented candles market growth during the next five years
- Estimation of the scented candles market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the scented candles market
- Analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of scented candles market vendors
Related Reports:
Decorative Candles Retail Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026
Home Fragrances Market by Distribution Channel and Geography - Forecast and Analysis 2021-2025
Scented Candles Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.97% |
Market growth 2021-2025 |
USD 1.46 billion |
Market structure |
Fragmented |
YoY growth (%) |
6.36 |
Regional analysis |
North America, Europe, APAC, South America, and MEA |
Performing market contribution |
APAC at 34% |
Key consumer countries |
US, China, UK, France, and Brazil |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Bolsius International BV, Bridgewater Candle Co., Diptyque SAS, Godrej Consumer Products Ltd., Nest Fragrances LLC, Newell Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., ScentAir Technologies LLC, and The Procter and Gamble Co. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents:
Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2020
- Market outlook: Forecast for 2020 - 2025
Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Distribution channel
- Market segments
- Comparison by Distribution channel
- Offline - Market size and forecast 2020-2025
- Online - Market size and forecast 2020-2025
- Market opportunity by Distribution channel
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2020-2025
- Europe - Market size and forecast 2020-2025
- APAC - Market size and forecast 2020-2025
- South America - Market size and forecast 2020-2025
- MEA - Market size and forecast 2020-2025
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Vendor Landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Bolsius International BV
- Bridgewater Candle Co.
- Diptyque SAS
- Godrej Consumer Products Ltd.
- Nest Fragrances LLC
- Newell Brands Inc.
- Reckitt Benckiser Group Plc
- S. C. Johnson and Son Inc.
- ScentAir Technologies LLC
- The Procter and Gamble Co.
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
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SOURCE Technavio; Technavio
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